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Coach Launches E-Commerce Site On Demandware Commerce Cloud

Coach has replatformed its flagship e-Commerce site on the Demandware Commerce Cloud to support its omnichannel business transformation and international expansion plans. The new web site launched on January 2015.

By moving the e-Commerce site to a cloud-based system, Coach will have more flexibility and scalability, allowing team members to make changes based on evolving customer trends and preferences. In addition, the luxury retailer will be better equipped to tailor online experiences for international shoppers.

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Starmount Customer Engagement Suite Helps Link Digital And Physical Retail Experiences

SS Starmount Image 1Shoppers today are seeking seamless, omnichannel experiences. In order to create more personalized and comprehensive shopping journeys, retailers are focused on integrating in-store and online channels.

Starmount introduced the Customer Engagement Suite, an enterprise solution consisting of three integrated applications: Engage, Enact and Connect. Engage enables associates to conduct personalized selling to combine the in-store and online experiences. Enact is designed to simplify day-to-day store operations such as employee management, security and store configuration. Connect carries customer, product and inventory data from enterprise systems and the web into the store to support all facets of omnichannel commerce.

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86% Of Marketers Believe Omnichannel Has Raised Shopper Expectations

RR SAP 021715 Image2As many as 86% of marketing decision-makers agree that omnichannel has increased consumer expectations, according to a survey from SAP. Additionally, 86% agree that the benefits of investing in an omnichannel approach clearly outweigh the challenges.

In partnership with SAP, London-based research agency Loudhouse interviewed 839 decision-makers across the U.S., UK, Brazil, Germany, Netherlands and Greater China to gather data for the report.

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Party Galaxy Sees 1,520% Boost In Social Media-Driven Site Traffic With SocialCentiv

Retailers can use social networks such as Facebook and Twitter to connect with brand fans and even engage prospective customers. Some retailers are bringing their social strategies to the next level by using tools and implementing campaigns that drive traffic to their stores and e-Commerce sites, and eventually, boost sales.

For example, Party Galaxy, a party favor, decoration and costume retailer, used the Twitter marketing tool SocialCentiv to increase traffic generated by social media by 1,520%. Over the course of several months, Party Galaxy also tripled the number of its Twitter followers.

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Encouraging Innovation And Organizational Change

During his tenure at Hudson’s Bay Company as SVP of Corporate Strategy, Ryan Craver helped the retailer implement a multitude of innovative marketing and engagement concepts.

In February 2014, Hudson’s Bay and Lord & Taylor implemented Pounce, a mobile app that allows consumers to scan and buy items in circulars directly through their mobile devices.

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As Macy's Executive Team Changes, Bluemercury Acquisition Boosts Financial Predictions

Macy's is predicting financial results for the 2014 fiscal year to fall between $4.35 and $4.37 per diluted share, higher than the retailer's initial expectations of $4.25 and $4.35 per share.

This estimate does not include approximately $110 million that is designated for merchandising and marketing restructuring, as well as store and field adjustments and store closings, among other tasks.

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Target Appoints New CIO To Lead Digital Transformation

Target has appointed Tesco alum Mike McNamara as its new Executive Vice President (EVP) and Chief Information Officer (CIO). McNamara will replace Bob DeRodes, who is retiring after guiding Target’s information security efforts. He will report directly to CEO and Chairman Brian Cornell. 

In his new position, McNamara will help Target advance its digital transformation and reaffirm its position as an omnichannel retailer. He will oversee the retailer’s technology team and operations, and will help shape overall enterprise strategy with the Target leadership team.

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SHOEme CEO Shares Company Goals For 2015

Roger Hardy is infatuated by all things retail. More specifically, the Founder of Hardy Capital Partners is a retail guru of sorts who strives to entrench himself in businesses that have innovative strategies and strong growth potential.

Also the Founder and former CEO of Coastal Contacts Inc., Hardy helped breed the business, which turned into Canada’s largest e-Commerce company. In 2012, the company surpassed $1 billion in cumulative sales. Essilor International went on to acquire Coastal Contacts in August 2014.

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