Menu
RSS

Bebe Optimizes The Online Shopping Experience With Qubit

As e-Commerce traffic and sales continue to rise, retailers are striving to win greater market share by creating a more compelling, streamlined and valuable online shopping experience. But because there are so many different components of the typical e-Commerce site, retailers must test the overall effectiveness of different tactics, such as offering free shipping thresholds and promoting compelling content on the homepage.

For bebe, a women’s contemporary fashion retailer, e-Commerce currently accounts for 15% of topline and 25% of domestic retail revenue, according to Erik Lautier, EVP and Chief Digital Officer. To drive engagement online and continue this relationship across channels, bebe focuses on personalizing the experience.

Read more...

71% Of CEOs Say Omnichannel Fulfillment Is A Top Priority

DN PwC-JDA 041615An increasing number of retailers are offering faster and more efficient delivery options, making consumers come to expect buy online, pickup in-store and same-day delivery, among other services. As a result, 71% of retail and consumer goods CEOs say omnichannel fulfillment is a top or high priority, according to research from PwC.

For the second year, PwC analyzed inventory management challenges, goals and investments among retail and consumer goods CEOs. The survey, titled: The Omni-Channel Fulfillment Imperative, was sponsored by JDA Software.

Read more...

DICK’S Sporting Goods Maintains Focus On Omnichannel Excellence

dicks head shotIn 2014, DICK’S Sporting Goods realized the bottom-line impact of omnichannel strategies

The sporting goods retailer’s e-Commerce business reached 14.4% of total sales in Q4 2014, up more than 2% from Q4 2013. Executives also noticed another important trend: e-Commerce sales increase by up to 50% in a local market when a brick-and-mortar store is present. This leads to increased sales, since omnichannel customers typically spend three-times more on average than those who just visit DICK’S Sporting Goods stores.

These findings “point to the strength of our entire ecosystem working together within a community,” noted Rafeh Masood, VP of Customer Innovation Technology at DICK’S Sporting Goods. This community connection brings the retailer back to the heart of what DICK’S Sporting Goods is all about: Bringing people together.

Read more...

Retail In 2015: It’s Payback Time For Apps

VP site only Appboy head shot
In 2014, retailers really embraced mobile apps. TechCrunch recently reported that unique app sessions in the shopping and lifestyle categories increased overall by as much as 174% year over year.

But will retailers see a real return on the investment they poured into mobile apps in the year to come?

That will depend on how well they grasp the opportunities — and challenges — ahead. It’s not enough to just install an app. Savvy retailers must not only understand both changing consumer behavior and new technologies, but also how they can use apps to help them react to these changes. 

Read more...

Cultivating Loyalty In The Digital Age

VP site only QuickPivot head shotIndustry data shows that three in five Americans (59%) would try a new brand or company for a better service experience, and 70% of buying experiences are based on how the customer feels they are being treated. 

As we strive for better integration between technology (marketing automation tools, CRM, social listening platforms) and massive amounts of data, marketers still find themselves at a point of heartbreaking irony. At a time when so much is known about the customer, marketers still struggle to build loyal and lasting customer relationships.

In fairness to marketers, data silos and weak marketing systems still hamper efforts, but an equal hindrance is the know-how and experience in crafting loyalty programs that keep the “human” side of their business alive in order to cultivate long-term brand loyalty in the digital age.

Read more...

Barilliance Facilitates Personalization Across The Buying Journey

SS Barilliance ImageIt is no longer enough for retailers to provide consumers with a consistent experience across all channels. In fact, savvy shoppers now expect seamless experiences that are tailored to their unique wants, needs and preferences.

Barilliance provides an e-Commerce suite designed to help retailers personalize the entire omnichannel shopping journey. The suite includes a personalized product recommendation engine, a multi-stage cart abandonment email solution and a real-time web site personalization tool.

Read more...

FramesDirect.com Drives Growth With Ratings And Reviews

Buying eyeglasses online can be a challenging process. After all, there is a multitude of factors to consider, including face shape, lens strength and overall style and durability of the frames. 

Using consumer ratings and reviews, FramesDirect.com provides shoppers with a wealth of knowledge and insight regarding the quality and style of its glasses and eyewear. With Trustpilot, the eTailer collects approximately 3,600 reviews a year, leading to a 4.1 star rating, which it displays in search engine results.

Read more...

Frank & Oak Brings Brand Culture To Life With In-Store Mobility

Although Frank & Oak started as an online-only business, CEO Ethan Song never considered it to be strictly an e-Commerce company.

“We always wanted to find ways to connect with our customers whether it was online, via mobile or physically,” Song said in an interview with Retail TouchPoints. Despite having a loyal base of 1.6 million online members across the U.S. and Canada, Frank & Oak found a store to be an important component of its relationships with consumers. By Nov. 13, 2014, Frank & Oak opened its first flagship store in Toronto.  

Read more...

Are You Mobile-Ready? Gilt And GLAMSQUAD Co-Founder Will Share Tips And Best Practices At FD Mobile

Retailers of all sizes and across categories are looking at mobile as a new engagement and commerce necessity. But there are many questions that emerge as executives determine their strategies and investments, such as: Should my business invest in a mobile-optimized site or app? Are our emails tailored to mobile screen sizes? How can we successfully connect our mobile and brick-and-mortar experiences? 

These questions — and many more — will be investigated during FD Mobile, an intimate event developed by Sandy Hussain, Founder and CEO of Fashion Digital. Solution providers looking to attend FD Mobile can click here to receive a special discount on registration, courtesy of Retail TouchPoints. Retail executives can get on the attendee list by emailing info@fashiondigital.com.

Read more...

Target Plans To Cut Thousands Of Jobs, Save $2 Billion During Business Transformation

At a meeting with investors, Target Chairman and CEO Brian Cornell and his leadership team revealed a new vision designed to transform business operations and consumers' perception of the brand.

Over the next two years, Target plans to save $2 billion by improving technology and processes; streamlining supply chain and sourcing efficiencies; and restructuring the corporate workforce through significant job cuts.

Read more...
Subscribe to this RSS feed