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FramesDirect.com Drives Growth With Ratings And Reviews

Buying eyeglasses online can be a challenging process. After all, there is a multitude of factors to consider, including face shape, lens strength and overall style and durability of the frames. 

Using consumer ratings and reviews, FramesDirect.com provides shoppers with a wealth of knowledge and insight regarding the quality and style of its glasses and eyewear. With Trustpilot, the eTailer collects approximately 3,600 reviews a year, leading to a 4.1 star rating, which it displays in search engine results.

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Frank & Oak Brings Brand Culture To Life With In-Store Mobility

Although Frank & Oak started as an online-only business, CEO Ethan Song never considered it to be strictly an e-Commerce company.

“We always wanted to find ways to connect with our customers whether it was online, via mobile or physically,” Song said in an interview with Retail TouchPoints. Despite having a loyal base of 1.6 million online members across the U.S. and Canada, Frank & Oak found a store to be an important component of its relationships with consumers. By Nov. 13, 2014, Frank & Oak opened its first flagship store in Toronto.  

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Are You Mobile-Ready? Gilt And GLAMSQUAD Co-Founder Will Share Tips And Best Practices At FD Mobile

Retailers of all sizes and across categories are looking at mobile as a new engagement and commerce necessity. But there are many questions that emerge as executives determine their strategies and investments, such as: Should my business invest in a mobile-optimized site or app? Are our emails tailored to mobile screen sizes? How can we successfully connect our mobile and brick-and-mortar experiences? 

These questions — and many more — will be investigated during FD Mobile, an intimate event developed by Sandy Hussain, Founder and CEO of Fashion Digital. Solution providers looking to attend FD Mobile can click here to receive a special discount on registration, courtesy of Retail TouchPoints. Retail executives can get on the attendee list by emailing info@fashiondigital.com.

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Target Plans To Cut Thousands Of Jobs, Save $2 Billion During Business Transformation

At a meeting with investors, Target Chairman and CEO Brian Cornell and his leadership team revealed a new vision designed to transform business operations and consumers' perception of the brand.

Over the next two years, Target plans to save $2 billion by improving technology and processes; streamlining supply chain and sourcing efficiencies; and restructuring the corporate workforce through significant job cuts.

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The Resurgence Of The Store

In 2008, retailers were faced with the Great Recession, which forced consumers to spend less and be savvier about when, where and how they shop. Then in 2012, the emergence of showrooming hit retailers, which threatened brick-and-mortar businesses and encouraged consumers to find better deals from Amazon and other online pureplays.

Now, in 2015, the retail industry is facing another moment of flux: Rather than viewing the store as a weak target, it instead is becoming a key differentiator for retailers across categories.

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Coach Launches E-Commerce Site On Demandware Commerce Cloud

Coach has replatformed its flagship e-Commerce site on the Demandware Commerce Cloud to support its omnichannel business transformation and international expansion plans. The new web site launched on January 2015.

By moving the e-Commerce site to a cloud-based system, Coach will have more flexibility and scalability, allowing team members to make changes based on evolving customer trends and preferences. In addition, the luxury retailer will be better equipped to tailor online experiences for international shoppers.

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Starmount Customer Engagement Suite Helps Link Digital And Physical Retail Experiences

SS Starmount Image 1Shoppers today are seeking seamless, omnichannel experiences. In order to create more personalized and comprehensive shopping journeys, retailers are focused on integrating in-store and online channels.

Starmount introduced the Customer Engagement Suite, an enterprise solution consisting of three integrated applications: Engage, Enact and Connect. Engage enables associates to conduct personalized selling to combine the in-store and online experiences. Enact is designed to simplify day-to-day store operations such as employee management, security and store configuration. Connect carries customer, product and inventory data from enterprise systems and the web into the store to support all facets of omnichannel commerce.

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86% Of Marketers Believe Omnichannel Has Raised Shopper Expectations

RR SAP 021715 Image2As many as 86% of marketing decision-makers agree that omnichannel has increased consumer expectations, according to a survey from SAP. Additionally, 86% agree that the benefits of investing in an omnichannel approach clearly outweigh the challenges.

In partnership with SAP, London-based research agency Loudhouse interviewed 839 decision-makers across the U.S., UK, Brazil, Germany, Netherlands and Greater China to gather data for the report.

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