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La Jolla Group CEO Sets Sights On Content Merchandising With Reflektion

La Jolla GroupWith a target consumer base that largely consists of Millennials, La Jolla Group CEO Daniel Neukomm is tasked with the challenge of not only understanding these elusive shoppers, but also creating highly relevant and compelling experiences across all channels.

To address this business imperative, La Jolla Group has implemented Personalized and Visual Site Search for its O’Neill and Metal Mulisha e-Commerce sites. The solution, developed by Reflektion, is designed to add a layer of personalization and real-time product imagery to e-Commerce site search results.

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NetSuite Set To Acquire Bronto For $200 Million

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NetSuite
is acquiring Bronto Software for approximately $200 million in cash and equity, the two companies announced today. The deal is expected to close in Q2 2015. This acquisition continues NetSuite's focus on delivering a complete and consistent omnichannel experience for its 3,000+ customer base of retail brands using the SuiteCommerce solution. In the past three years, NetSuite also has purchased Retail Anywhere, Venda, and TribeHR.

Bronto currently has more than 1,400 brands using its commerce marketing automation platform, including Armani Exchange, Timex and Gander Mountain. Bronto and NetSuite also share a number of retail customers, including Precision Cycling and Cyberswim.

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EngageClick Machine Learning Helps Personalize Offers

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To build long-term and profitable customer relationships, retailers need to engage and incent their consumers in a relevant way at every stage of their browsing and buying journey.

EngageClick has released the Machine Learning Optimization Platform, which combines retargeting and predictive targeting software to calculate desired outcomes for each consumer. Using the solution, retailers are positioned to deliver content and offers that are personalized and optimized for specific delivery channels.

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The Walking Company Enhances Customer Experience With Epicor Solutions

The Walking Company thewalkingcompanyselected three Epicor Retail solutions to help enable more personalized experiences for in-store customers. The retailer has deployed Epicor Retail CRM 7.0, Epicor Retail Clienteling, and Epicor Retail Store Point of Sale (POS) solution throughout more than 210 stores.

Epicor Retail CRM 7.0 delivers customer insights that allow The Walking Company to provide more personalized offerings and loyalty rewards and incentives. The CRM solution also recently helped launch of the retailer's new loyalty program.

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Retailers Close The Personalization Gap With Content Campaigns

If retailers want to capture the attention of savvy consumers, they need to provide personalized experiences across channels. However, providing these experiences remains a key challenge for businesses of all sizes and across categories.

For the most part, retailers understand the role of personalization in the buying process. In fact, as many as 83% of retail marketers think they do a satisfactory job in personalizing experiences for consumers, according to research from Adobe. Customers do not necessarily agree, and there is a wide personalization gap between both sides. In fact, the same survey indicates that only 29% of consumers feel retailers effectively offer them personalized content or offers.

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Creating PACTS To Enhance Customer Experience

In today’s digitally disrupted world, leading players are creating superior customer care with interactions that are personalized, accurate, collaborative, timely, and appropriately self-served.

Albert Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.” This is true for the challenges many companies are facing as they try to be everywhere for everyone in today’s digitally connected, omnichannel world. The complexity of an ever-increasing variation in channels, devices, and data makes navigating the path to “simple” more challenging than ever.

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Custora Raises $6.5 Million In Series A Funding

CustoraCustora, a New York City-based marketing software startup, has raised $6.5 million in a Series A funding round led by Foundation Capital.

Greycroft Partners and Valhalla Ventures also contributed to the round, which Custora will use to help scale sales and marketing operations and build out its B2C marketing software platform. In 2011, Custora raised a seed round of financing and has grown consistently over the past few years. The company’s current list of retail clients include Ann Taylor, Bonobos and Guess?.

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Retailers Embrace Personalization To Ramp Up Content Investments

As shoppers become more empowered and educated, retailers are tasked with the challenge of ensuring each consumer has a satisfying and memorable experience. Today's consumers have different shopping goals and preferences, and they now expect their browsing and buying journeys to align directly with their wants and needs.

To meet and exceed the expectations of choosy consumers, best-in-class retailers aim to display content that personalizes the shopping experience and helps build long-term relationships with shoppers. After all, 71% of retail consumers report that they like receiving personalized offers as they shop, according to the Adobe Retail Personalization Survey.

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Retail In 2015: It’s Payback Time For Apps

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In 2014, retailers really embraced mobile apps. TechCrunch recently reported that unique app sessions in the shopping and lifestyle categories increased overall by as much as 174% year over year.

But will retailers see a real return on the investment they poured into mobile apps in the year to come?

That will depend on how well they grasp the opportunities — and challenges — ahead. It’s not enough to just install an app. Savvy retailers must not only understand both changing consumer behavior and new technologies, but also how they can use apps to help them react to these changes. 

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Cultivating Loyalty In The Digital Age

VP site only QuickPivot head shotIndustry data shows that three in five Americans (59%) would try a new brand or company for a better service experience, and 70% of buying experiences are based on how the customer feels they are being treated. 

As we strive for better integration between technology (marketing automation tools, CRM, social listening platforms) and massive amounts of data, marketers still find themselves at a point of heartbreaking irony. At a time when so much is known about the customer, marketers still struggle to build loyal and lasting customer relationships.

In fairness to marketers, data silos and weak marketing systems still hamper efforts, but an equal hindrance is the know-how and experience in crafting loyalty programs that keep the “human” side of their business alive in order to cultivate long-term brand loyalty in the digital age.

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