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Mobile Matters This Holiday Season: Best Practices for Your Ad Campaign

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The holiday shopping season is kicking into high gear, and retailers are looking for ways to get a bigger piece of the holiday pie. This year, mobile is the star ingredient: A recent
NRF survey found that a record 56% of consumers plan to shop online for holiday gifts this year. And new Yahoo research revealed that 76% of smartphone owners plan to use their device for holiday shopping.

It’s clear that mobile must be an integrated part of any holiday advertising campaign this year, but brands also need to understand how to do this effectively. Mobile often serves as an awareness and research tool for consumers. In fact, four out of five people research products on their mobile devices at least once per week, but consumers often return to a desktop computer -- or head into a store -- to complete the final transaction. Why is this? Research we conducted in April with Kenshoo found that consumers described shopping on a computer as “fast, trustworthy, and uncomplicated.”

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The Future Of Holiday Retail: Mobile, Beacons And Wearables, Oh My!

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With Black Friday upon us, images of crowded malls, arms weighed down with shopping bags, and long lines may come to mind. 

But shopping doesn’t have to involve camping out for hours for big discounts or waking up at 3 a.m. A closer look at the retail landscape today may bring into sharp relief just how dramatically things have shifted to meet consumer expectations of convenience, personalization and efficiency. In-store and online shopping have evolved significantly and innovation in retail technology is not slowing down anytime soon.

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CVS Health Accelerates Innovation With New Lab In Boston

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By establishing in-house innovation labs, retailers like Nordstrom, Walmart and Zappos are focusing on testing new tools, technologies business concepts. 

CVS Health is the latest retailer to join the innovation lab fray. This week, the retailer signed a lease to open a new Digital Innovation Lab on Huntington Ave. in Boston, Mass. The 15,130-square-feet location will serve as a hub for the CVS Health Digital team, which will remain headquartered in Woonsocket, R.I. Recently, CVS Health also opened a new Digital Experience Center at the company’s headquarters, and is actively recruiting new talent for both locations.

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Drive Personalized Engagement With Mobile Clienteling

Tony Busa BenbriaConnected consumers want shopping experiences that are fast, efficient and relevant to their needs. Mobile clienteling lets retailers give shoppers exactly what they want, anytime and anywhere throughout their journey — before, during and after the store visit. By using mobile to engage, understand and satisfy shoppers, retailers can increase loyalty, average spend and same-store sales.

Mobile clienteling lets retailers captivate shoppers by taking them on a highly personalized shopping journey. By connecting with shoppers through mobile channels — text messages, apps, e-mail, in-store kiosks and more — retail associates can engage them in meaningful dialog and learn what they want, need, like and don’t like. Insights derived from these conversations can help associates deliver the tailored experiences shoppers crave. With an effective mobile clienteling strategy, retailers can:

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Ethan Allen Rolls Out New Store Concept In 300 Locations

Shopping for furniture can be an inundating, time-consuming process. It may take consumers several months, or more than a year, to make a decision.

Ethan Allen is hoping to ease this process and help consumers craft the home of their dreams by unveiling a new content-rich web site and a new retail concept designed to enrich the customer experience. The new initiatives come on the heels of the retailer releasing more than 600 new product designs influenced by rustic beach houses and more chic, urban homes.

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What The Walmart.com Revamp Means For Mid-Market E-Retailers

VP site only head shotBig changes are underway at the world's largest big-box chain. Wal-Mart will be rolling out a more personalized e-Commerce site in 2015, which they promise will "make shopping easier and simpler for customers." Pulling weather, location and purchase history to generate user-specific home pages, the new feature will allow Wal-Mart to face off with that other retail juggernaut, Amazon.

Of course, Amazon is generally undaunted by competitive moves — the e-retailer has first-mover advantage. With its growth strategy of commerce-first + commerce-meets-physical, Amazon is already embracing the inherent nimbleness and rich data-driven model of a digitally native company, implementing "last mile" channel deliveries such as local depots for click-and-collect.

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Pier 1 Imports Redesigns Business Intelligence With Microsoft

More than half (56%) of retailers are seeking to deliver cross-channel personalization, and 31% are building more one-to-one tactics, according to research from the e-tailing group.

To achieve this level of relevancy, retailers must be equipped to collect, aggregate and analyze Big Data. Home décor and furniture retailer Pier 1 Imports is partnering with Microsoft to become more customer-centric. 

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6 Signs Your Personalized Marketing Efforts Aren’t That Personalized

VP emnos head shot 1It’s no secret that when it comes to marketing, retailers are increasingly shifting more and more of their resources toward delivering a personalized experience for their customers. However, most retailers will tell you that their communications are truly one-to-one, when in reality, many still have a very long way to go.

Here are six signs that your personalization efforts may have room for improvement:

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Emma For Shopify Extends Real-Time Targeting To Email Marketers

SS site only Shopify imageAs consumers continue to demand more personalized offers, messages and incentives, retailers must put more effort into understanding their browsing and buying habits, as well as their overall preferences. In doing so, retailers will be able to efficiently deploy more targeted messages and campaigns.

Emma for Shopify is an email marketing solution designed to allow retailers to organize customer sales data into segments based on purchasing history, enabling real-time customer targeting. All data is updated in real time as behaviors change. The solution can track purchases that result from clicked links within an email so retailers can instantly see the ROI achieved from an email marketing campaign.

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