Retail TouchPoints is constantly on-the-go, visiting stores and meeting with retail executives in their working environments. The Store Tours section offers a video inside scoop of brands including Walgreens, Uniqlo, Fleur du Mal, Reebok and many more to come. Click back regularly for a look inside the doors of our favorite retail brands.

It's Never Too Late To Become Omnichannel

StoreTours with: Anthony Qaiyum, Merz Apothecary

140-year-old Merz Apothecary is experiencing a renaissance in the last several years, after moving forward with new initiatives to become an omnichannel brand. Launched as a store and catalog business selling unique, global health and beauty products, catalog sales eventually fizzled out. Current President Anthony Qaiyum then launched the business' web site and a mobile site, and has never looked back. With the help of Celerant Technology, Merz is improving its brand presence and boosting sales via new channels.


Shoes Of Prey Brings Customization To The Store

StoreTours with: Jodie Fox, Co-Founder of Shoes of Prey

When shopping for shoes, consumers are often limited to the styles and colors that are available online or in a store. However, it is undeniable that each consumer has her own unique set of preferences. Shoes of Prey was created to help consumers craft their ideal pair of shoes, and have them delivered right to their doorstep. During this episode of StoreTours, ShoesofPrey Co-Founder Jodie Fox gives Retail TouchPoints an exclusive look at its new interactive experience in the Nordstrom at Garden State Plaza.


StoreTours: Alton Lane CEO Reveals Why Data Fuels Customer Relationships

There are a variety of factors that make the perfect custom suit: Fit, color, texture, lapel style and much more. Alton Lane leverages consumer data to better understand customer preferences and provide stylish, high-quality suits at affordable prices.

During this episode of TouchPoints TV, Alton Lane Co-Founder and CEO Colin Hunter shares insights regarding how the company uses data to fuel its customization efforts. He also discusses the role that showrooms play in the brand's customer engagement and loyalty strategies.



StoreTours: The RealReal

The RealReal has seen rapid growth over the past few years, due to consumers' growing appetite for luxury goods. Recently, the RealReal gave theRetail TouchPointsteam a tour of their new warehouse in Secaucus, NJ. In this episode of TouchPoints TV, Natalie Seufferlein, spokesperson for the RealReal, discusses the company's growth, plans for the new facility and how the company will get front-and-center during the holiday season.


StoreTours: Lawrence Meyer, CEO, UNIQLO USA

It is evident that 2013 was an exciting year for UNIQLO. The retailer expanded rapidly in the U.S., and is on the path to becoming a household name for consumers around the world. During a very special interview with Retail TouchPoints, Lawrence Meyer, CEO of UNIQLO USA, reflects on the retailer's growth in 2013, and shares what's ahead in 2014. Meyer also shares his thoughts on the fast-fashion trend, and how UNIQLO is standing out by offering quality products at affordable prices.


TouchPoints TV: Jennifer Zuccarini, Fleur du Mal


Pop-up stores present an opportunity for retailers and brands to connect with new audiences without having to commit to a long-term brick-and-mortar strategy. For example, Fleur du Mal plans to roll out pop-up shops in several markets before determining whether brick-and-mortar is the right strategy. Alicia Fiorletta, Associate Editor of Retail TouchPoints, got the chance to chat with Jennifer Zuccarini, Founder of Fleur du Mal, in the brand's pop-up shop in SoHo, New York City. In this episode of TouchPoints TV, Zuccarini shares the inspiration behind Fleur du Mal, and how pop-up shops, coupled with mobile and social media, are helping the company raise awareness worldwide.

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TouchPoints TV: Uli Becker, Reebok


Uli Becker, Reebok

For decades, Reebok has been a leading retailer for all things fitness. From sneakers to apparel, Reebok has kept pace with competitors by releasing cutting-edge products that allow consumers to maintain healthy lifestyles. However, the brand is amping up its customer acquisition, retention and loyalty strategies by bringing its innovative Fit Hub concept to New York City.

Featuring a brick-and-mortar store experience on the top level, and a CrossFit gym on the second, the New York City location will change how consumers perceive the brand. During this episode of TouchPoints TV, Uli Becker, CEO of Reebok, shares the inspiration behind the Reebok/CrossFit Fit Hub, plans for expansion, and how he anticipates this new venture will differentiate Reebok from other brands.

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TouchPoints TV: Dominique Schurman, Papyrus


Dominique Schurman, Papyrus

Papyrus has successfully stood out in the competitive greeting card market by creating a compelling in-store experience. With locations featuring a plethora of card styles and gifts for all occasions, Papyrus also amps up brick-and-mortar stores by including personalized wrapping stations and do-it-yourself card and stationary design areas. During this episode of TouchPoints TV, Dominique Schurman, CEO of Papyrus, explains how the retailer is using digital mediums, such as social media, to educate shoppers on the unique features of Papyrus stores. Additionally, Schurman shares how the retailer hit a new milestone by partnering with "Project Runway" finalist Rami Kashou on a series of wearable paper gowns.

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TouchPoints TV: Amy Shecter, C. Wonder

Amy Shecter, President, C. Wonder

Although the shakey economy has encouraged consumers to be thriftier in their spending strategies, that hasn’t prevented shoppers from coveting an engaging in-store experience. With this idea in mind, C. Wonder has rolled out a brand strategy -- from merchandising, to POS technology and in-store experience -- that provides a luxury-inspired environment and items that are cost-efficient. During a special tour of the flagship location in SoHo, New York City, Amy Shecter, President of C. Wonder, provides insight on C. Wonder’s cross-channel strategy. Shecter also shares how implementation of in-store technology, such as mobile POS and interactive fitting rooms, has helped the retailer stand out against the competition.

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