Resource Center

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering Omnichannel, Mobile or Inventory? This is where you’ll find it.

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The Little Black Book Of Fashion Remarketing

 Shadow little-black-book-fashion1With more consumers shopping online, retailers across the globe are building and expanding their e-Commerce offerings. Fashion retailers are outpacing their industry peers and are excelling at providing personalized experiences and using remarketing tactics to re-engage their online consumer base.

In fact, fashion has become the fastest growing sector in e-Commerce, and is estimated to reach $73 billion in U.S. sales by 2016.


Back To School — A Retailer’s Insight


Customer sentiment towards back-to-school commercials increased by 7% between 2013 and 2014, according to analysis from SAP. This means that retailers did a better job tailoring their messages to consumers this back-to-school season. However, retailers had plenty of room to improve their service efforts, as overall sentiment remained neutral or negative throughout the season.

Want to learn about customer sentiment during the back-to-school season? See top trends in the below infographic, courtesy of SAP.


Brookstone Proves The Value Of Video

LiveClicker-CS-SHADOWVideos are now a significant element of successful omnichannel strategies. If executed properly, video marketing can provide insight into the nature of the retailer’s products and services, all while engaging consumers, building credibility and driving revenue.

Investing in video commerce can be the difference between converting consumers and losing them to the competition. Brookstone leveraged the power of video by enlisting Liveclicker to help fulfill its e-Commerce needs, including SEO, conversion tracking and customer feedback.


Security Matters: Americans On EMV Chip Cards


Starting October 2015, retailers will be held accountable for fraud liabilities if they do not accept EMV-compliant cards.

Accommodating EMV chip and pin cards may help retailers build consumer trust. In fact, 69% of consumers believe EMV chip cards make their debit and credit card transactions more secure.

This infographic, courtesy of NXP, details consumers’ thoughts on payment security and EMV.


The Convergence Of Content And Commerce

MozuEbkThe majority (92%) of consumers say they trust word-of-mouth and recommendations more than traditional advertisements, according to Nielsen. However, brands also can drive customer engagement and long-term loyalty by creating compelling stories with content marketing.

Want to learn how to create a multi-dimensional experience by converging content and commerce? Download this E-book today! 


How Live Video Assistance Brings In-Store Experience And Results To Your Ecommerce Channel

Vee24-SHADOWDownload the new paper from Vee24 to discover how best in class merchants are using live video assistance to deliver results for shoppers and merchants that are more like traditional retail -- in both customer satisfaction and sales conversion. You'll see how live video help can achieve results like:

  • Increased Conversion Rates
  • Higher Net Promoter Scores
  • Increased Average Order Values (AOV)
  • Reduced Returns

The Path To Millennials: Fashion And Accessories Edition


Millennials currently have more than $600 billion in annual spending power. Retailers can significantly benefit from engaging this group of consumers, as 74% of Millennial women and 52% of Millennial men subscribe to fashion-related loyalty programs, according to research from PunchTab.

Want to learn more about the browsing and buying behaviors of these highly connected and savvy shoppers? This infographic outlines key findings from PunchTab’s Consumer Research Series.


Integrating Omnichannel Data With PIM

Riversand-CS-BLACKIn 2014, at least 52% of all retail sales will either occur online or be influenced by the online channel. Forward-thinking retailers like PC Connection are implementing a centralized system to manage their product information across their brick-and-mortar and online operations.

A best-in-class Product Information Management System (PIM) serves as a central product repository that handles all the tasks that a traditional e-Commerce or ERP system can handle and much more. With PIM in place, PC Connection was able to reduce new product introduction time by 80%.


Four Ways To Boost Business Performance With PIM Now!

Shadow RTP JUNC JS006 EBK PIM FinalDoes your e-Commerce team know what your Supply Chain Managers are doing today? If you’re not sure, then you probably need to upgrade your product information management (PIM) capabilities.

The best way to achieve success with PIM is to employ a single data repository to make product data available to users throughout the retail enterprise.

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