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Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering Omnichannel, Mobile or Inventory? This is where you’ll find it.

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So Many Channels, So Little Time

RTP-NL-IG-6-30-2015

Although consumers use a variety of different touch points during the browsing and buying journey, most (64%) start on a retailer’s web site. On average, consumers use approximately three different channels before completing a transaction.

This infographic, courtesy of [24]7, outlines other key findings and takeaways from its Customer Engagement Index.

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Economic Optimism Sets The Stage For A Profitable Holiday Season

shadow RTP RT057 GD Holiday Guide June 2015As we move further and further away from the 2008 recession, retailers can be confidently optimistic in their overall outlook for the 2015 holiday season.

Confirming this optimism, the National Retail Federation (NRF) predicted a boost in sales growth for 2015 over 2014. Retail industry sales will increase approximately 4.1% in 2015, up from 3.5% growth in 2014, according to NRF in its February 2015 economic forecast report. That boost would be the biggest annual growth since 2011, when retail sales for the year increased 5.1%. Additionally, NRF predicts non-store sales will grow between 7% and 10%.

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Encyclopedia of Referral Marketing

Extole-WP-CovershotReferral marketing is a powerful acquisition strategy that generates loyal, valuable new customers while increasing the value of existing customers. But to become a referral marketing master, marketers need to familiarize themselves with all related concepts and definitions.

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The Rise And Fall: Subscription Vs. Flash Sales

RTP-NL-IG-6-23-2015

Subscription businesses received more than $350 million in venture capital funding in 2014, according to CB Insights. Over the past year, beauty subscription company Birchbox reached one million subscribers and Dollar Shave Club topped off at 1.7 million subscribers.

But how engaged are subscribers? And how are subscription services pacing against flash sales and daily deal sites, which were hot in the retail scene a few years ago? This infographic, courtesy of Retention Science, outlines the latest trends.

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The Transformation Of Enterprise Analytics

In the modern business climate, retailers have access to a plethora of data. However, they sometimes don’t have the time or manpower to sift through and analyze this information.

Advanced business intelligence (BI) and analytics solutions empower retailers to better understand industry trends, customer preferences and overall buying patterns. This infographic, courtesy of Appirio, spotlights the next phase of business insights, which is driven by the cloud, crowd and mobile. In the modern business climate, retailers have access to a plethora of data. However, they sometimes don’t have the time or manpower to sift through and analyze this information.

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