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Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering Omnichannel, Mobile or Inventory? This is where you’ll find it.

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9 Behavioral Insights For In-Store Promotions

Offers are a core part of retailers’ marketing mix. However, because consumers today have access to so many product and pricing options, retailers need to ensure that their offers are relevant, and are published at the right time and through the right channel.

This infographic, courtesy of Eversight, spotlights nine behavioral insights for in-store promotions that appeal to consumers and drive superior ROI.

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Cultivating The Superfan

Up to 80% of a company’s future revenue will come from just 20% of its existing customers. Brands like TOMS, Zumiez and Oreo are cultivating these brand superfans by connecting with consumers in a personal manner across channels.

Want to learn how you can engage your superfans? This infographic, courtesy of CrowdTwist, will provide some helpful tips and best practices.

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Does Your Marketing Have A Dark Side?

shadow QP QP002 BRF Personalization Jun 2015 1In today's omnichannel, digitally connected world, shoppers have access to more information and products than ever before. As a result, it has become increasingly challenging for businesses to not only engage customers, but also to win their trust and lifetime business.

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