Retailers know that it is difficult to beat Amazon’s pricing due to its assortment and sourcing resources. There is, however, one area where omnichannel retailers could have an advantage: Order fulfillment.
Many of today’s omnichannel retailers have brick-and-mortar stores closer to their customers than Amazon’s distribution centers. These merchants can offer faster, more customer-focused delivery options, such store pickup or same day delivery, which would be difficult for Amazon to match.
It’s time to take advantage of this competitive edge.