Infographics (67)

Comparison Shopping

Consumers are using a variety of sources to compare products and prices. Currently, search is the most popular, with 82% of consumers using Google and other engines to browse product information while in stores.

But as consumers compare prices and products, what services are they using overall? And what types of products are they searching for?

This infographic, courtesy of Nextopia, uncovers the latest comparison shopping trends.  


Customer Delight

Although shoppers have access to a variety of brands and retailers, they are more loyal to the businesses that connect with them consistently and in a meaningful way. They also feel more connected to the brands that surprise and delight them.

The below infographic, courtesy of Strativity, outlines key takeaways from a recent CX Pulse survey. Results focus on the sentiments and experiences of loyal customers.


U.S. Mother’s Day Shopping Trends 2015

Mother’s Day is taking place on May 10, 2015. On this holiday, consumers of all ages try to show the mothers in their lives that they care by buying them thoughtful gifts such as flowers and jewelry.

To understand Mother’s Day buying trends, Criteo analyzed 120 million online transactions from 500+ U.S. retailers over desktop, smartphones and tablets. In the below infographic, Criteo outlines key takeaways from the study, which was conducted during Q2 2014.


Are Retailers Making The Grade In Mobile?

The majority (75%) of Americans own smartphones, according to comScore research. And by 2018, there will be 2.73 billion smartphone users worldwide, as noted by eMarketer.

But overall, retailers are not successfully engaging mobile users. Through an online assessment, 41% of retailers learned that their mobile strategy “needs some work.” This infographic, courtesy of Salesforce, outlines key findings from the assessment, and provides best practices to help businesses make the grade in mobile.


The State Of Mobile In 2015

By the end of 2015, there will be more than two billion smartphone users worldwide. To better connect and engage with these mobile-savvy shoppers, retailers need to invest in cutting-edge marketing and engagement tactics.

Want to learn more about how rising mobile adoption will impact your business? This infographic, courtesy of Usablenet, outlines key trends and predictions.


Retail’s Next Frontier


The majority of buying decisions still are made in-store. However, there are a variety of ways retailers and grocers can embrace digital tools and technologies to create a more compelling brick-and-mortar experience.

This infographic, courtesy of Eversight, spotlights the growth of digital couponing and how businesses can leverage data to send more relevant offers and incentives.


The Great Customer Experience Divide


There is a clear disconnect between retailers’ strategies and shoppers’ expectations.

For example, 69% of retailers say they offer a superior online experience, according to research from IBM and Econsultancy. However, 51% of customers who left a company that “failed them” blamed a poor online experience.

This infographic, courtesy of IBM, outlines key takeaways from the survey of 276 businesses and 1,135 consumers.


Why Surprise And Delight Matters


Because consumers have access to such a variety of deals, offers and brand options, it is becoming increasingly challenging to engage them and turn them into loyal customers.

However, brands and retailers have the opportunity to differentiate by surprising and delighting shoppers. This infographic, courtesy of CrowdTwist, shares how businesses can tap rewards and loyalty programs to boost customer engagement and lifetime value.


Top E-Gifting Trends From End-Of-Year 2014


More consumers are relying on the web to purchase gifts and have them delivered directly to family and friends. Overall, women send 57% more e-gifts than men. However, e-gifts sent by men had a 27% higher average order value.

The below infographic, courtesy of Loop Commerce, outlines other e-gifting trends from 2014, including: Top e-gifting states and the most popular e-gifting categories.


EMV Chip Cards: The Future Of Payments


Approximately 2.37 billion chip cards have been issued worldwide, helping countries create more secure payment experiences for consumers.

Countries that accept EMV chip cards have seen a variety of benefits. For example, the UK has seen a 72% drop in face-to-face fraud since 2004. Between 2011 and 2013, Canada has seen domestic counterfeit card fraud decrease by 48%.

Want to learn more about how EMV works and why it will impact your business? Access the below infographic, courtesy of the EMV Migration Forum

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