Back-to-school is the second-largest shopping period of the year in terms of overall consumer spending.
To ensure they get the best deals, K-12 and college shoppers plan to research products and prices online before they visit stores.
This infographic, courtesy of RetailNext, outlines other key trends for the back-to-school shopping season.
Back-to-school is the second-largest shopping period of the year in terms of overall consumer spending.
To ensure they get the best deals, K-12 and college shoppers plan to research products and prices online before they visit stores.
This infographic, courtesy of RetailNext, outlines other key trends for the back-to-school shopping season.
Source: RetailNext