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Earning Your Wings: How Online Merchants Can Take Off With Twitter

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Small and medium-sized businesses (SMBs) can use Twitter to build brand awareness, boost engagement and in turn, see a significant increase in the bottom line.

Up to 60% of consumers have purchased from an SMB because of Twitter, according to proprietary research from the social network. Even more (73%) consumers said they feel better about an SMB after following and reading their tweets.

This infographic, courtesy of Bigcommerce, outlines the benefits SMBs can reap from using Twitter.

Small and medium-sized businesses (SMBs) can use Twitter to build brand awareness, boost engagement and in turn, see a significant increase in the bottom line.

Up to 60% of consumers have purchased from an SMB because of Twitter, according to proprietary research from the social network. Even more (73%) consumers said they feel better about an SMB after following and reading their tweets.

This infographic, courtesy of Bigcommerce, outlines the benefits SMBs can reap from using Twitter.

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