There is a daunting gap between consumers’ expectations and the experiences retailers are equipped to deliver, according to new research from Retail TouchPoints.
In the fourth annual Store Operations Survey report, Retail TouchPoints surveyed more than 100 retail executives to uncover pain points, challenges and future plans when it comes to store operations strategies. As many as 43% of retailers have increased store operations budgets in 2015; and another 32% report budgets at the same level as 2014.
For nearly a decade, retailers have been trying to crack the social code. During the first few years, it all seemed so simple: more Facebook “likes” equaled more engaged customers.
However, merchants soon realized that Facebook “likes” didn’t always lead to customer love and loyalty, and the number of Twitter followers didn’t necessarily improve bottom-line results. Evidently back to square one, the retail industry has spent the last few years trying to determine how content can engage shoppers and drive them to e-Commerce sites as well as brick-and-mortar stores.
As many as 72% of retailers agree that is it important that store employees possess the same or better technology and information as consumers (ranking 8,9 or 10 out of 10). To meet the challenge of this imperative, retail organizations must invest in the technology solutions that will help deliver real-time information to associates while they are interacting with customers.
More than half (51%) of retailers and manufacturers currently have more than 11 videos in their marketing arsenal, according to new research from Retail TouchPoints. Are you keeping pace with the rise of video marketing? Download this survey report to find out.
411 State Route 17, Suite 410
Hasbrouck Heights, NJ 07604
info [at] retailtouchpoints.com