Has Social Commerce Reached A Tipping Point?

shadow RTP RT050 SURV Social Commerce Jul 2015For nearly a decade, retailers have been trying to crack the social code. During the first few years, it all seemed so simple: more Facebook “likes” equaled more engaged customers.

However, merchants soon realized that Facebook “likes” didn’t always lead to customer love and loyalty, and the number of Twitter followers didn’t necessarily improve bottom-line results. Evidently back to square one, the retail industry has spent the last few years trying to determine how content can engage shoppers and drive them to e-Commerce sites as well as brick-and-mortar stores.


What's Important To Retailers In The Omni-Channel Age

Shadow Epicor EP001 SURV Retail FinalAs many as 72% of retailers agree that is it important that store employees possess the same or better technology and information as consumers (ranking 8,9 or 10 out of 10). To meet the challenge of this imperative, retail organizations must invest in the technology solutions that will help deliver real-time information to associates while they are interacting with customers.


The Next Phase Of Video Marketing

More than half (51%) of retailers and manufacturers currently have more than 11 videos in their marketing arsenal, according to new research from Retail TouchPoints. Are you keeping pace with the rise of video marketing? Download this survey report to find out.

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