Bond Brand Loyalty's 2015 Loyalty Report

BondBrand-SHADOWToday's shoppers want to be loyal, but brands must earn that commitment. While more shoppers opted in to loyalty programs last year, they cut down on the number of programs they actively participate in. The 2015 Loyalty Report from Bond Brand Loyalty contains feedback from more than 11,000 North American shoppers. Read the report to find out what's working, and what isn't, in today's loyalty programs.


Data Quality In Retail

Trillium-Retail-CoverTo uncover actionable insights needed to improve shopper experience, retailers must effectively analyze all incoming customer data. As many as 54% of retailers say the biggest inhibitor to creating more revenue-generating marketing campaigns and shopper interactions is the lack of a single view of the customer across all channels.

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