Menu
RSS

 

Encyclopedia of Referral Marketing

Extole-WP-CovershotReferral marketing is a powerful acquisition strategy that generates loyal, valuable new customers while increasing the value of existing customers. But to become a referral marketing master, marketers need to familiarize themselves with all related concepts and definitions.

Read more...

The Pricing Evolution

RevionicsWPIncreased competition, data deluge and the connected consumer have created a perfect storm that requires retailers to reexamine their pricing strategies.

Rules-based pricing, though tempting, cannot recognize or adapt to changing customer and competitor behaviors. Shifting to an optimized, customer centric pricing solution can allow retailers to survive and thrive during the upcoming storm.

Read more...
Subscribe to this RSS feed