The research proves it: Your loyalty program customers spend three times more. So they’re loyal, right? And the millions you spent building and maintaining that loyalty program is the reason they spend three times more, right?
At the local supermarket, Amanda uses one of her two grocery loyalty keychain tags that she’s had forever. In the past week, she also stocked up at Trader Joe’s (with the highest grocery sales per square foot, sans program). On her way home from work yesterday, Amanda picked up several items including the new lunch salads at Cumberland Farms, after pumping gas.