Shari’s Café & Pies, a chain of 24-hour family restaurants, has launched the Café Club Rewards program via the Paytronix Rewards Platform. The rewards program is designed to help the merchant create relevant promotions based on guest interactions.
Paytronix, a provider of loyalty program solutions, enables Shari’s to engage guests through smartphone apps and mobile-friendly guest web pages.
Moving to mobile was a big step for Shari’s. The company’s previous loyalty programs relied heavily on printed coupons and Free Standing Inserts (FSIs) to drive store visits, but they provided minimal benefits, according to a press statement.
“We were producing a large number of unprofitable checks with our old method of discounting through coupons and FSIs,” said Kevin Bechtel, SVP of Purchasing and Menu Development for Shari’s Café & Pies. “With our new loyalty program, we can leverage the data to show appreciation to our best guests, while using the program’s levers to incent visits during new day parts, drive guests to experience new menu items and more.”
In the first month of the program launch, Shari’s registered more than 50,000 members. As part of the implementation, Shari’s is tapping the Paytronix Data Insights team to help better understand individual customers and to proactively respond to opportunities identified from the new loyalty program’s data sources.
“The restaurants that do the best with a loyalty program rollout are those who set clear goals at the chain, franchisee and store level,” said Lee Barnes, Head of Data Insights at Paytronix. “And where the entire organization from the CEO down to the store manager and wait staff are excited about the program and are held accountable for results.”