Today’s retail customer shops in a number of different ways — online, through their mobile devices, in stores, in print — and we retailers must adapt to these new shopping trends. This requires us to be more flexible in order to personalize the shopping experience across channels. We know, for example, there are people who go into the store to look at our merchandise and then buy it online, while others will go online to get product information and then buy it in-store. The only way to support these new shopping patterns effectively is with an enterprise-wide view of inventory.
Making It Easy For The Customer
Our whole concept at Foot Locker Inc. is to make it easy for our customers to shop the way they want to shop. That’s why we make our entire inventory available to our customers and our stores. Let me give you some examples.
A customer may come into one of our Foot Locker stores looking for a particular Jordan basketball shoe in a size 12. If we don’t have that size or color in the store, an associate can look on the register or their mobile device to find a Foot Locker store nearby where the customer can go and pick up the shoe right away. Or the customer can order the shoe they want in the store and have it shipped to either their home or to the store so they can pick it up later.