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SAS Announces Implementations Of Retail Analytics Solutions

While demonstrating its business analytics solutions at NRF 2014, SAS focused on the importance of evaluating all forms of data to make better business decisions, and increase competitive advantage.

“Consumers don’t think in terms of ‘channels,’ and neither should retailers,” said Lori Schafer, SAS Retail Executive Advisor. “Consumers are going to buy in the most convenient way. The retailer who moves fluidly in this channel-agnostic environment wins.”

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During NRF 2014, SAS focused on three retail customers currently using its business analytics solutions:

“By enabling us to communicate with our customers more effectively, SAS is helping us improve customer retention and build healthier margins,” said Paul Lazorisak, Vice President of Customer Marketing for Harry & David, in a press release. “Now we spend more time gathering, analyzing and acting upon information and less time processing data to execute marketing campaigns.”

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