Brick-and-mortar stores such as Walmart, Kmart, Target, Best Buy and Sears are opening their doors to the public on Thanksgiving Day, and consumers appear to be taking advantage of this recent trend. More than one fourth (27%) of people shopping during Thanksgiving weekend say they will shop at stores open on Thanksgiving Day, according to the SAS Holiday Shopping Styles Report.
The survey of more than 2,000 holiday consumers revealed that 40% of respondents will shop at retail locations on Black Friday, with an additional 14% still on the fence. The number increases for online purchases, with almost half (49%) of consumers saying they will shop online on Black Friday and 53% planning to shop online on Cyber Monday. In total, 57% say their primary shopping will take place in the store, while 42% will make the majority of their purchases online.