Just a few years ago, Amazon only sold books, Apple sold computers, eBay connected buyers and sellers of used goods, Facebook didn’t exist, and Google was a search engine. Today these five Tech Titans ― with a combined market cap of more than one trillion dollars as of mid-August 2012 (see chart below) ― are competing head-to-head for the same customers and, in the process, are fueling thousands of new companies. As they continue to reshape the retail landscape, it’s no longer business as usual even for the industry’s most influential merchants.
Cognizant of this major inflection point, solution providers are developing powerful technology suites that can help all types of merchants compete more effectively in this new era of the tech titans.
A webinar conducted during August 2012, titled: Retailing in the Tech Titans Era: What's Next from Amazon, Apple, eBay, Facebook, and Google,explored the influence of today’s tech titans on the retail arena. The session ― conducted by Lori Schafer, Executive Adviser for SAS Institute’s Retail Practice, and hosted by SkuLoop, a retail systems supplier ― looked at the growth strategies within the five companies, and how retailers can and are competing.