Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.

Moxie Web Self-Service Delivers Relevant Content Across All Devices

SS Moxie imageWhen consumers access a customer service channel, they crave relevant information that will guide them to the right purchase, regardless of the device they’re using to shop.

Web Self-Service from Moxie is a mobile-optimized knowledge solution designed to allow retailers to engage consumers by providing them with relevant and consistent information across all touch points.


SiteSpect Mobile:iOS SDK Facilitates Mobile App Testing

SS site only Sitespect imageRetailers looking to boost mobile performance and conversions not only are encouraged to constantly refine and optimize their site designs, but also develop mobile apps that are compelling and easy for customers to use.

To simplify the app development process, SiteSpect released Mobile:iOS SDK, which is designed to enable retailers to perform A/B testing and behavioral targeting for iOS apps. The solution complements the SiteSpect web and mobile optimization platform and can integrate into any iOS app.


SUBWAY Makes Lunching Easy With Mobile Payment Roll Out

Nearly half (48%) of workers today say their lunch break lasts 30 minutes or less, according to research from OfficeTeam.

As consumers’ break time shrinks, they are seeking fast, convenient ways to purchase their meals. That is why the SUBWAY restaurant chain has launched NFC-based mobile payments with Softcard, the mobile commerce venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless.


Butcher And The Burger Implements Mobile POS To Improve Customer Service

Screen Shot 2014-09-18 at 2.12.14 PMButcher and the Burger, a Chicago-based “build your own burger” restaurant, has seen success since rolling out a mobile POS solution that includes Infinite Peripherals, Inc. (IPC) hardware and Digital Dining software.

Upon implementing the IPC Infinea Tab 2 device for iPad 2 and DD Mobile Digital Dining software, Butcher and the Burger has cut line times in half, improved customer service and established more efficient and organized reporting processes.


Using Mobile Ads To Drive Customers To The Cash Register

VP 4INFO imageThe path to purchase has changed with the times. Many marketers still associate mobile ads with mobile commerce, but that’s yesterday’s thinking. Today’s reality is that mobile ads lead to in-store cash registers, and there are numbers to prove it.

Your customers are on a mobile device 150 times a day. Most shop online before they hit the stores, and their smart phone is virtually always in hand. Mobile advertising delivers an average 7.5% sales lift — and more than 90% of those sales are happening in stores.


A Vote For Apple Pay: How It Will Impact Retail Loyalty Marketing

Zach-Goldstein-Thanx-HeadshotApple made a big splash on September 9 announcing Apple Pay — finally enabling consumers to make purchases with their iPhones at participating retailers.

With such a dramatic entry and a new, imposing entrant into mobile payments, retail loyalty marketers need to grasp the ramifications of how purchasing and retention marketing will evolve.


Five9 Updates Cloud-Based Contact Center Solution

SS Five9 imageCustomer service is a pivotal part of the browsing and buying journey. Service agents, as a result, play an important role in educating consumers, answering questions and creating a more enjoyable shopping experience across all channels, including via email, phone and social media.

The Five9 Summer Release, an update to the Five9 Cloud Contact Center Software, includes multichannel applications that integrate social, chat, email and mobile. Each app is designed to allow contact center representatives to engage with customers on their preferred channels and devices. The apps are powered by Five9 Connect, which includes a Natural Language Processing (NLP) engine that filters and categorizes interactions, eliminates spam and determines author sentiment to identify only the most important inquiries.


ZinMobi Targets Consumers With Personalized Mobile Messaging

SS site only ZinMobi imageConsumers are becoming more tech-savvy and are expecting more personalized shopping experiences. As a result, retailers need to find ways to cater to these evolving preferences by creating more relevant campaigns and messages across all touch points.

Mobile marketing technology provider ZinMobi has built a platform designed to deliver targeted coupons and messages directly to consumers’ mobile phones. Using a personal targeting algorithm based on an individual consumer’s transaction history, the solution can tailor mobile message content effectively. Coupons can be delivered through text, email or an app, and are aimed to help boost coupon redemption rates and overall sales.


Customer Service Remains Critical For Smartphone Buyers

RR B2X imageSmartphone and tablet users in the U.S. consider customer service and after-sales service to be paramount throughout the device-buying experience, ahead of factors such as general contractual terms and conditions, and brand image, according to research from B2X Care Solutions.

Overall, most American respondents are satisfied with customer support made available for their mobile devices. At least 55% of smartphone users rated their service a “9” or “10,” while 77% of tablet users gave their services the same rating. Mobile customers expect the same level of service throughout all support channels (manufacturer, in-store, call center, online), according to the study.


C. Mondavi Optimizes Mobile Commerce With Qliktag Q*Engine

divining rodIn the age of mobile technology, more retailers are optimizing their e-Commerce sites for smartphones and tablets, in addition to the desktop. C. Mondavi & Family, a family-owned wine producer, revamped its m-Commerce experience by implementing the Q*Engine from mobile software provider Qliktag.

With Q*Engine, C. Mondavi added e-Commerce capabilities to its mobile site and designed mobile-friendly product pages for The Divining Rod wines, one of the company’s three brands of wine sold in retail stores.


Your Checklist For Back To School Readiness

Merkle Akin headshotThe Back to School (BTS) season, which spans July through September, is the second-most important season for retailers after the Christmas holiday season, driving $72.5 billion in revenue in 2013.

For Back to School (BTS) shopping, the Internet is the number-one source of product research: 64% of shoppers are influenced by promotions and 62% will go online to search for BTS deals, prices and availability. And, most of this research is being done on a mobile device, with 61% of shoppers starting their shopping on smartphones, and 11% starting their shopping via tablets, while only 25% start on a PC. Consumer research will begin late July and purchase mid-August creating a three-week purchase cycle.


Shoppers Kick Off Back-To-School Research Early In 2014

backtoschoolBack-to-school shoppers in the U.S. started their research earlier than expected in 2014, according to a report from Bazaarvoice.

Although consumers indicated in an earlier Google/Ipsos study that they would begin their back-to-school research by mid- to late July and start purchasing in early to mid-August, customer-authored reviews and product Q&As revealed that the research instead peaked during July 1-10.


Cellebrite and Webroot Diagnostic Solution Detects and Removes Mobile Malware

MobileMalwareViciousCycleWhiteMalware can wreak havoc on consumers' mobile phones, leading to slowed performance and an aggravated user experiences.

To arm retailers with the capabilities to tackle mobile malware, Cellebrite integrated Webroot's Mobile App Reputation Service and URL Classification Services into its Cellebrite Diagnostic Solution. The service enables retailers and mobile operators using the Cellebrite Diagnostics solution to identify and remediate security threats and performance problems.


Groupon’s Secret To Mobile Success

It’s no secret that mobile commerce is on the rise, and companies like Groupon are reaping the benefits of creating a positive mobile app experience.

In a recent webinar titled: The Groupon Cookbook To Mobile Growth, Mike Burton, Android Engineering Manager at Groupon, and Josh van Tonder, Director of Product Marketing at Crittercism, discussed how Groupon ensures optimal app performance using Crittercism technology.


LevelUp Launches StartUp Program To Support New Restaurants

Mobile payment solution provider LevelUp has launched a startup program designed to provide new restaurants with tools to enhance their business processes. 

The LevelUp StartUp Program includes:

  • Three months of free payment processing through LevelUp;
  • Complimentary hardware to accept mobile payments;
  • A free email announcing the launch to LevelUp users who live close to the business; and
  • 250 free promotional cards to market the program to consumers.
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