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Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.

Janam XT1 Rugged Mini-Tablet Brings Mobility To Enterprise Environments

SS JanamXT1 imageRetail workers are increasingly relying on mobile technology to communicate with each other, whether on the store floor, in the backroom, in a warehouse or at the company headquarters. However, the consumer-grade smartphones and tablets they use are not germane to the retail environment.

Janam Technologies has launched the XT1 rugged mini-tablet to retail employees to harness the power of mobility across the organization. The device includes an Android 4.2 operating system and a 5.9-inch WVGA display that is equipped with 802.11a/b/g/n WLAN radio as well as enterprise-grade security and advanced 3G WWAN cellular technology. The solution also has 2D scanning technology and a 5.0 megapixel camera, allowing employees to accurately capture data and eliminate the challenges often associated with camera scanners or bulky sled attachments.

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CognitiveTPG Debuts New Bluetooth-Enabled Hardware

cognitiveCognitiveTPG, a print technology provider, has expanded its line of mobile printing hardware with the release of its Bluetooth-enabled POS and barcode label printers.

Integrating Bluetooth technology into the A799II POS and DLXi Label printers will allow retailers to connect to a Bluetooth-enabled host such as a handheld terminal, smartphone or mobile computer. The printers can pair with Windows and Android platforms, and will soon integrate with iOS devices.

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Scandit Unveils Self-Scanning Solution That Eases Mobile Shopping

1 scandit realScandit, a developer of barcode scanning solutions for smartphones, tablets and wearable devices, has launched a new self-scanning solution designed to increase the ease and accessibility of mobile shopping while driving revenue and reducing costs for retailers. 

The integrated solution, announced at NRF, is part of the company’s Mobile App Suite For Retail and features a patented barcode scanner.

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Dream Payments Provides EMV-Enabled Mobile POS

dreampaymentsDream Payments is enabling merchants using both iOS and Android devices to deliver EMV-capable mobile payment. At NRF 2015, the mobile point of sale (mPOS) provider demonstrated the partnership between Dream Payments and the Bluebird mPOS solution.

Dream Payments is supporting the Bluebird EP360 payment terminal, which accepts a variety of payment types including magnetic stripe cards, EMV CHIP cards, NFC contactless payment and Apple Pay.

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110% More Shoppers Used Smartphones To Research Products In 2014

RR NinthDecimal ImageMore consumers are using their smartphones to research products and learn about sales from their favorite retailers, according to a report from NinthDecimal. Between Q2 2013 and Q2 2014, consumers’ use of smartphones for product research increased by 110%, replacing tablets as the most-used devices. During the same period of time, tablet usage dropped from 37% to 16%.

Approximately two thirds (63%) of consumers said they prefered to research retail products via traditional online tools, such as the retailer site and shopping aggregator sites. However, the number of consumers who researched on mobile devices increased by 46% from Q2 2013.

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GimmeAnother Drives Customer Retention With Reordering Service

SS GimmeAnother ImageMore consumers using mobile devices to purchase products, and they are seeking a seamless and convenient experience. Retailers that do so will not only boost sales, but also drive long-term loyalty.

Mobile shopping application provider GimmeAnother has developed “Save to Mobile,” a new function that enables shoppers to save products onto their mobile devices for easy reordering. Customers can click the “Save to Mobile” button to send a product listed online to the GimmeAnother app. Once the product is saved to the app via the “favorites” list, the customer can reorder it at any time.

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Service Over Everything: Mobilizing Voice And Data Reaps Measurable Retail Rewards

VP site only Zebra head shotToday, consumer expectations are higher than ever. We want access, attention and answers fast. Any frustration in the retail shopping experience, and loyalty and sales quickly wane. In a business segment fueled by that loyalty, it’s startling to consider less than 25% of customers are fully satisfied with the service they receive and the availability of associates charged with delivering it.

To improve the shopping experience, forward-looking retailers are looking for new ways to delight customers and keep them coming back. To keep up with well-connected customers, retail associates need instant access to product and service information, inventory look-ups, price checks and mobile checkout ability no matter where they are in the store. Data communications provide part of the answer, but reliable voice really enables complete connectivity.

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Mobile Sales Reach New Heights On Christmas Day

giftsAs consumers spent time with their family and friends on Christmas Day, they also tried to take advantage of online sales and deals from their favorite retailers.

Online sales were up 8.3% over the same period on Christmas Day 2013, according to the IBM Digital Analytics Benchmark. The average order value of online purchases was $100.33, a 6.2% improvement over 2013.

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Mobile Email Conversions Increase 39% YOY

RR Yesmail ImageThe number of purchases made after opening an email on a mobile device has increased by 39% between Q2 2013 and Q2 2014, according to data from Yesmail Interactive. However, during this time period, revenue from mobile purchases increased by only 10%.

Yesmail Interactive also found that the average order value (AOV) of mobile sales fell from $79 to $55 during the period. The AOV for desktop purchases for the same time didn’t experience nearly as much of a drop, decreasing from $88 to $83.

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Mobile Transactions To Reach 2 Billion By 2017

mCommerceMore than two billion consumers will complete a transaction using a smartphone or tablet by the end of 2017, an increase from 1.6 billion in 2014, according to a report from Juniper Research. Additionally, mobile shoppers will complete 195 billion mobile commerce transactions annually by 2019, almost tripling from the 72 billion transactions estimated for 2014.

The report, titled: Mobile Commerce Markets: Key Sector Strategies, Opportunities & Forecasts 2014-2019, assesses emerging trends in key m-Commerce markets. Seven different markets are analyzed in the report, including: digital and physical goods; NFC mobile payments; mobile money transfer; mobile ticketing; mobile coupons; mobile banking and mobile gambling.

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IBM And Apple Introduce Store Associate Suite

IBMAppleAs part of their enterprise partnership, IBM and Apple unveiled the IBM MobileFirst suite of apps for iOS. The apps bring IBM Big Data and analytics capabilities to iPhone and iPad users and are functional for numerous industries, including retail, telecommunications, government and financial markets.

The service includes the Store Associate Suite, which carries two new apps, Sales Assist and Pick & Pack. These apps are designed to enable enhanced engagement between customers and sales associates. They also allow sales associates to provide real-time product, inventory availability and location information to customers based on historical patterns and profile data.

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Neiman Marcus Connects Digital And Physical Worlds With New Mobile Tool

Smartphone owners in the U.S. and U.K. believe that they will spend about $20.4 billion using their phones this holiday season, according to research from Apigee. Up to $7.7 billion of this total would be through apps. As a result, retailers are striving to create compelling and memorable app experiences to boost engagement and mobile sales.

Luxury fashion retailer Neiman Marcus is bridging the digital and brick-and-mortar worlds with Snap. Find. Shop. Now available through the Neiman Marcus app, Snap. Find. Shop. is 3-D visual fashion search and purchase tool that allows consumers to snap an image of fashion items and receive similar products available on the Neiman Marcus e-Commerce site. The feature uses technology from visual search firm Slyce.

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