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Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.

Sonic Automotive Improves Product Sales By 38% With MicroStrategy

CS SonicMicro ImageMore retailers are arming their sales associates with mobile technology so they can properly inform shoppers about products, pricing and more. One particular automotive retailer is staying ahead of the competition by implementing this mobile strategy company-wide.

Sonic Automotive enlisted MicroStrategy to develop and deploy its mobile application, FIRE (Financial and Insurance Reporting Engine), resulting in an increase in car product sales by 38%. Since rolling out FIRE, Sonic Automotive has gone from selling between $800 and $900 in products per car, to nearly $1,100.

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The Retail Internet Of Things (IOT): Turning Your Store Into An App

VP Schwartz head shotRetailers are an innovative bunch. We adopt and trial new technologies at a more nimble rate that other verticals. In a world where shopper marketing, field marketing and consumer insights have all been merged into an unending list of “mobile path-to-purchase” solutions, the retailer gets an A for effort.

Before we celebrate our successes, let’s look at another vertical: Cities. Like stores, their consumers are changing, their services need to adapt. IBM invested approximately $350 million in smart city technology and marketing trying to reinvent the metropolitan centers globally and have perhaps made 10 % return on this effort. But 557,000 cities spend $4.5 trillion per year, 10% of the global GDP.

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Starbucks Introduces Mobile Order, New Store Formats, Contest For Holiday Campaign

Starbucks-reserveStarbucks will roll out a Mobile Order and Pay feature across all U.S. stores in 2015. Initially, the technology will be implemented in cafés in the Portland, Ore., area before the end of 2014. 
 
The service is integrated with the Starbucks mobile app and is designed to enable customers to place orders in advance of their visit. Customers who use the service will have their order ready for them once they arrive at their selected Starbucks location. 
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DICK’S Sporting Goods Improves Customer Engagement, Satisfaction With New Mobile App

Over the past few years, DICK’S Sporting Goods has seen a significant uptick in mobile traffic and sales. To keep mobile-savvy shoppers engaged and satisfied, the sporting goods retailer has re-designed and re-launched its mobile app for Android and iOS smartphones.

“We are aware of our customers' affinity for their mobile device and are committed to ensuring they have the best mobile experience to engage with us when and where they would like,” said Rafeh Masood, VP of Customer Innovation Technology at DICK’s Sporting Goods. “We are placing a high emphasis on how our customer’s mobile device can enhance their in-store shopping experience.”

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BoldChat Extends Live Chat To Mobile Devices

SS site only Boldchat imageNow that mobile consumers can access their favorite retailers with just the tap of a screen, they have higher expectations of their shopping experiences. To adhere to these expectations and provide optimal customer support, retailers need to empower shoppers to reach them at any time.

BoldChat, a live chat and multichannel customer engagement offering from LogMeIn, is designed to allow retailers to extend chat capabilities to their mobile web sites and apps.

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La Cage Aux Sports Increases Table Income By 10% With Motorola

Consumers said they planned to spend 9.1% less per restaurant meal in 2014, according to a survey from consulting firm AlixPartners. However, if customers have a positive and memorable dining experience, they will more likely spend more time and money at a restaurant.

Helping to address this trend, La Cage Aux Sports, a Canadian restaurant and bar chain, has increased average table income by 10% since implementing a mobile ordering system powered by a wireless local area network (WLAN) solution and ET1 tablets from Motorola. The restaurant chain collaborated with POS Terminal 2000 Inc., a Motorola PartnerEmpower Silver partner, to test and roll out the technology.

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Capital Teas Launches Mobile App With LevelUp

CapitalTeasAppCapital Teas, a specialty tea provider, has selected LevelUp to power its mobile payment and loyalty app. The app is designed to provide one place for customers to access their method of payment and loyalty rewards. The app is scheduled to launch in November and will be available as a free download on the App Store and Google Play.

"Our customers demand high-quality loose teas, herbal infusions and excellent customer service,” said Peter Martino, Co-founder and CEO of Capital Teas.  “They also expect a simple, user-friendly mobile experience, and we intend to give them exactly that. We don't want our customers to have a disjointed payment and loyalty experience by having to open one app to pay, then another app to track their loyalty progress. We want them to simply open up their mobile wallet, see all their payment options in one place and pick the one that's going to provide them with the ability to pay, and get rewarded, with a single tap."

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Pandora Exec Delves Into Mobile Payment Trends

With the recent release of Apple Pay, mobile payment is coming back to the forefront. And retailers seemingly are more eager to hop on board and create a more seamless and enjoyable customer experience. However, there are a variety of factors retailers need to consider before hopping on the mobile bandwagon. 

In the below Q&A, Leon Sikes, Global Director of Retail Technology at jewelry designer, manufacturer, and retailer Pandora, discusses retail mobilization trends, challenges and best practices.

With 24 years of global business and technology experience, Sikes brings a unique perspective and understanding of the pressures retailers face with regard to driving the customer experience through mobile enablement. Sikes is slated to speak at the 2014 fall Mobile Payments Conference (MPC), which is being held October 6-8, 2014, in Chicago.

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Tilly’s Launches “SNAP SHOP” Visual Search Feature On Mobile Site

Tillys ImageWhen consumers see a product they like, they often have an impulse to purchase it right then and there. But if a shopper sees a product in a print item, such as a catalog, they cannot act on this impulse successfully.

Tilly’s, a retailer specializing in action sportswear and accessories, has unveiled the “Tilly’s SNAP SHOP” service, which was developed by visual search platform provider Slyce. The “snap-to-buy” functionality is designed to enable Tilly’s shoppers to open the mobile web site on their smartphone, snap photos of items in Tilly’s seasonal collection catalogs and immediately purchase these items via their personal devices.

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Moxie Web Self-Service Delivers Relevant Content Across All Devices

SS Moxie imageWhen consumers access a customer service channel, they crave relevant information that will guide them to the right purchase, regardless of the device they’re using to shop.

Web Self-Service from Moxie is a mobile-optimized knowledge solution designed to allow retailers to engage consumers by providing them with relevant and consistent information across all touch points.

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SiteSpect Mobile:iOS SDK Facilitates Mobile App Testing

SS site only Sitespect imageRetailers looking to boost mobile performance and conversions not only are encouraged to constantly refine and optimize their site designs, but also develop mobile apps that are compelling and easy for customers to use.

To simplify the app development process, SiteSpect released Mobile:iOS SDK, which is designed to enable retailers to perform A/B testing and behavioral targeting for iOS apps. The solution complements the SiteSpect web and mobile optimization platform and can integrate into any iOS app.

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SUBWAY Makes Lunching Easy With Mobile Payment Roll Out

The-SUBWAY-Restaurant-Chain-Selects-Softcard-as-Key-Strategic-Partner-for-Mobile-Payments
Nearly half (48%) of workers today say their lunch break lasts 30 minutes or less, according to research from OfficeTeam.

As consumers’ break time shrinks, they are seeking fast, convenient ways to purchase their meals. That is why the SUBWAY restaurant chain has launched NFC-based mobile payments with Softcard, the mobile commerce venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless.

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Butcher And The Burger Implements Mobile POS To Improve Customer Service

Screen Shot 2014-09-18 at 2.12.14 PMButcher and the Burger, a Chicago-based “build your own burger” restaurant, has seen success since rolling out a mobile POS solution that includes Infinite Peripherals, Inc. (IPC) hardware and Digital Dining software.

Upon implementing the IPC Infinea Tab 2 device for iPad 2 and DD Mobile Digital Dining software, Butcher and the Burger has cut line times in half, improved customer service and established more efficient and organized reporting processes.

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Using Mobile Ads To Drive Customers To The Cash Register

VP 4INFO imageThe path to purchase has changed with the times. Many marketers still associate mobile ads with mobile commerce, but that’s yesterday’s thinking. Today’s reality is that mobile ads lead to in-store cash registers, and there are numbers to prove it.

Your customers are on a mobile device 150 times a day. Most shop online before they hit the stores, and their smart phone is virtually always in hand. Mobile advertising delivers an average 7.5% sales lift — and more than 90% of those sales are happening in stores.

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A Vote For Apple Pay: How It Will Impact Retail Loyalty Marketing

Zach-Goldstein-Thanx-HeadshotApple made a big splash on September 9 announcing Apple Pay — finally enabling consumers to make purchases with their iPhones at participating retailers.

With such a dramatic entry and a new, imposing entrant into mobile payments, retail loyalty marketers need to grasp the ramifications of how purchasing and retention marketing will evolve.

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