Although consumers have access to more shopping channels than ever before, the brick-and-mortar store provides emotional engagement that, to some, is unparalleled. To make the in-store shopping experience even more compelling, retailers can leverage proximity marketing solutions.
FootClicks is an indoor location platform designed to help retailers engage and influence shoppers through their smartphones. The platform’s Sensor Fusion technology is embedded into a retailer’s app, and uses multiple sensor readings from shoppers’ smartphones to calculate position and movement. Although there is no need for additional hardware, FootClicks is designed to integrate with beacons and other in-store technology.