Millennials are highly social and have an innate desire to stay connected. Many of these young consumers rely on social media to stay up-to-date with the latest trends and show support for their favorite brands.
That is why social media is central to Charlotte Russe’s marketing and engagement strategies. Across Facebook, Pinterest, Instagram and other social networks, Charlotte Russe is “running different promotions every day,” especially during the holidays, according to Kristen Strickler, Social Media and PR Manager at Charlotte Russe. Specifically, user-generated content has become a more critical component to Charlotte Russe’s campaigns and tactics.