Picture this: It’s mid-June and eager students sit in a stuffy classroom, counting silently until the school bell rings. No sooner does the clock strike three, they bolt from their seats, through school doors and into the sweet release of summer vacation. But while students can put English, math and science on the back burner, brands are already plotting back-to-school campaigns.
For many marketers, planning full-scale campaigns begins in early spring, before school even lets out. For others, solutions aren’t so simple. After all, the first day of school varies by county and certain audiences, like college students, hit the books before others. In some situations, back-to-school may fall to the bottom of the priority list, causing brands to scramble to create impactful campaigns. So what’s a brand to do? For those with tight time restraints, there is an array of quick-to-market social campaigns capable of engaging audiences with modest lead time. Here are four of our favorites: