Lowe’s Utilizes Cross-Channel Strategies To Boost Sales
Lowe’s Home Improvement recently announced its decision to enhance the company web site and equip employees with iPhones to boost sales. The retailer is arming employees with approximately 42,000 iPhones in its stores to better assist customers and increase point-of-sale transactions. In an effort to further extend its reach to customers, the company’s CIO Mike Brown said Lowe’s will roll out MyLowes, an online tool allowing customers to utilize store owner’s manuals, warranties and pain formulas. More than 1,700 stores will replace outdated computer screens with flat panels to increase bandwidth for transmitting data and adding Wifi for shoppers’ smartphones, according to Brown. In other news, last month Lowe’s introduced a Spanish-language version of lowes.com and an app for the iPhone and the iPod Touch, and said it will boost overall capital spending 20% to $1.6 billion in 2011.
Family Dollar Implements ShopperGauge Retail Solution For Customer Insights
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RockTenn and BVI Networks Inc. recently announced the opening of the first large format ShopperGauge Retail Learning Lab at Family Dollar Stores. The shopper analytics technology is designed to enable Family Dollar and its suppliers to test designs, displays and promotions with customers to improve the in-store shopper experience. “Family Dollar is committed to providing the best in-store shopping environment to our customers,” said Don Hamblen, Senior Vice President of Customer Marketing at Family Dollar, in a press release. “We are always looking for ways to better understand how to meet their needs, and design our stores accordingly. The ShopperGauge Learning Lab will provide us with instant access to shopper insights, allowing us to incorporate the voice of the customer into our in-store merchandise and marketing decisions. In addition, our supplier partners can work with us to measure the impact of their merchandising with the Family Dollar shopper.” Introduced in 2010, the ShopperGauge system has since been tested with various retailers to prove its ability to provide accurate data.
