Athleta is moving ahead with its announced plans to open 30 to 40 new stores during FY 2022. The next two locations slated to open will be Chicago Premium Outlets in Aurora, Ill. this summer, and Leesburg Premium Outlets in Leesburg, Va. this fall. The Chicago location will feature more than 3,100 square feet of space and the Virginia store will have 3,300 square feet.
In June, Athleta shared that its international growth would include four additional locations in Canada by the end of 2022. The performance lifestyle retailer’s presence in Canada has been received well by consumers, with Athleta exceeding its expected new customer acquisition goal by more than 40% in Q1 2022.
“As part of our long-term strategic growth plan, Athleta is investing in new access points to reach new customers, deliver new value to customers who already know and love our brand, and expand our community of empowered women and girls,” said Mary Beth Laughton, President and CEO of Athleta in a statement. “Our new outlet stores are intentionally designed to stand out from traditional outlet and clearance store models, helping drive new customer acquisition and increased brand awareness for Athleta.”
To date in 2022, 12 new stores have been added to the Athleta North American roster in:
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- San Francisco;
- Southbury, Conn.;
- Park Ridge, Ill.;
- Lafayette, La.;
- Cary, N.C.;
- Chester, N.J.;
- Reno, Nev.;
- Exton, Pa.;
- Franklin, Tenn.;
- Riverton, Utah;
- Salt Lake City; and
- Burlington, Ontario, Canada.
