The add-to-cart button is fundamental to the online shopping experience. Button size, color and font choice all influence whether consumers decide to add a product to their digital shopping cart or abandon the site altogether.
Of the top 50 e-Commerce sites, 32% have orange add-to-cart buttons, while others use blue (24%) and red (20%). The majority (64%) of add-to-cart buttons also have rounded corners, while others have rectangular or pill-shaped buttons. This infographic, courtesy of Volusion, shares the key characteristics of effective add-to-cart buttons.
The add-to-cart button is fundamental to the online shopping experience. Button size, color and font choice all influence whether consumers decide to add a product to their digital shopping cart or abandon the site altogether.
Of the top 50 e-Commerce sites, 32% have orange add-to-cart buttons, while others use blue (24%) and red (20%). The majority (64%) of add-to-cart buttons also have rounded corners, while others have rectangular or pill-shaped buttons. This infographic, courtesy of Volusion, shares the key characteristics of effective add-to-cart buttons.
