Goal Zero, a manufacturer of portable solar power products, has named Lee Fromson President and Chief Operating Officer. Fromson previously served as the Sr. VP of Merchandising at REI.
In addition to the Fromson appointment, Goal Zero announced strategic changes to its executive team. Current President and CEO Joe Atkin will assume the role of Co-Chairman of the Board, and Founder and Chief Creative Officer Robert Workman will step in as CEO.
During Fromson’s tenure at REI, the outdoor retailer doubled revenue to $2 billion. He oversaw the company’s merchandising strategy, financial planning, inventory management strategies and vendor partnership development. Fromson joined REI in 2006, previously holding roles as the interim CFO and Vice President of REI Private Brands.
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“Lee is a proven leader and the perfect candidate to help us execute our vision to put power in the hands of every human being,” said Workman.
