Starbucks and Bank of America (BoA) have forged a new partnership designed to offer extra rewards to their most loyal customers.
The millions of BoA cardholders and Starbucks Rewards members in the U.S. can link eligible accounts to earn 2% cash back from Bank of America (on top of the rewards and benefits they already earn on qualifying purchases) and one Star for every $2 spent at Starbucks. Customers can either link their accounts through the Bank of America or Starbucks site to start collecting rewards.
To unlock benefits, members can use their linked BoA debit or credit card to make a qualified Starbucks purchase, including reloading their digital Starbucks cards, ordering items ahead or paying in the app at a register. Cash back will automatically be added to their BoA accounts, while Stars earned can be redeemed for free Starbucks drinks, food, merchandise and whole bean coffee.
“This partnership is the latest example of how we are continuing to invest in our most loyal customers to deepen engagement and connection by offering benefits and experiences that can’t be found anywhere else,” said Ryan Butz, VP of Loyalty Strategy and Marketing at Starbucks in a statement.
Maximizing Brand Reach and Loyalty
The partnership is offered through BoA’s BankAmeriDeals program, which launched in 2012 and allows more than 45 million clients to earn cash back on deals when they pay for everyday purchases with an eligible debit or credit card.
“Partnering with Starbucks is part of our commitment to invest in meaningful ways to thank our clients for choosing to do business with us,” said Shikha Narula, Head of Consumer and Small Business Product Strategy and Transformation at Bank of America in a statement. “We are pleased to give Bank of America clients and Starbucks customers even more opportunities to make their everyday financial lives more rewarding.”
This isn’t the first time Starbucks has partnered with another company to expand its reach and boost purchase frequency: the company linked its loyalty program with Delta in 2022. And more brands are following suit, including Nike, which integrated its loyalty program with Dick’s Sporting Goods’ program in 2021 and Hibbett’s in October 2023.
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