KnitWell Group has partnered with Mexican department store retailer El Puerto de Liverpool to expand the Talbots brand to Mexico. Liverpool will open 10 Talbots shop-in-shops within its stores in and around Mexico City this month with assortments featuring Talbots’ modern classic style curated for Mexican consumers. In September 2023 Sycamore Partners created the KnitWell Group holding company for its Ann Taylor, Loft and Talbots brands.
“The KnitWell Group has widely known brands with incredibly loyal customers that generate strong results,” said Deirdre FitzGerald, President of International for KnitWell Group in a statement. “We know there is even greater runway for growth by expanding our reach internationally and our partnership with Liverpool is an important first step. Mexico is a very influential market that knows the Talbots brand well and we are grateful to have Liverpool, a best-in-class organization and business partner, to navigate this new opportunity.”
“For more than 175 years, we have been committed to providing our customers with exceptional products and experiences,” said Daniela Hernandez, Commercial Buying Director for Liverpool in a statement. “Talbots has a long history of doing the same and we cannot wait to bring the Talbots brand to life for our customers in our stores.”
Liverpool has been working with other retailers as they seek to establish their presence in Mexico; in January 2024 WHP Global expanded its partnership with Liverpool to bring the Babies ‘R’ Us brand to Mexico.
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