Registries are common fixtures at bridal and baby showers because they streamline the gift giving process and help consumers ensure they’re only buying the products their friends and family need.
Social gifting company eGifter has expanded its Social Gift Registry platform with the launch of new mobile apps for Android and iOS devices. With the apps, consumers can use their personal mobile devices to scan products in stores and add them to their eGifter social gift registries. The registries can be managed from any device, and are designed to let registry owners and gift givers spread the word about products via social channels.
Through the mobile app, retailers can send users push notifications promoting deals and product recommendations. The Social Gift Registry Platform also includes a group gifting option that allows users to invite friends to pitch in for large-ticket items via social media. The apps can be customized to reflect a retailer’s branding and can be integrated with existing registries or wish list tools.
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“With consumers spending up to $19 billion annually buying presents for wedding registries alone, eGifter’s Registry Platform is a great opportunity for businesses to add personalized, easy-to-use social and mobile registries to drive sales of higher-cost items with minimal investment on the front-end,” said Tyler Roye, Co-Founder and CEO of eGifter. “In addition to this value for retailers, the mobile app takes our solution to the next step for consumers, providing shoppers with a way to manage their registry anywhere — in-store, at home, or on the go.”
