International fashion brand Mango is implementing a new AI software platform to transform its planning and decision-making.
Operating nearly 2,850 stores in 120 markets, Mango must dynamically navigate demand fluctuations, evolving consumer preferences and supply chain complexities. Using o9’s Merchandise Financial Planning (MFP), Assortment Planning and Demand Planning capabilities, the brand will replace fragmented, outdated systems with an integrated, AI-powered and data-driven framework.
“This partnership is a testament to Mango’s forward-thinking approach to leveraging technology for improved planning and decision-making,” said Chakri Gottemukkala, Co-founder and CEO of o9 in a statement. “By integrating its planning functions on the o9 platform, Mango will gain the agility, intelligence and real-time decision-making capabilities necessary to achieve better business outcomes.”
o9 will support Mango’s digital planning transformation through its platform capabilities, extensive experience in fashion planning and deep understanding of planning complexities. The o9 Digital Brain platform integrates key planning processes on a single platform, helping retailers eliminate functional silos and enable decision-making across teams.
Advertisement
