Furniture brand Herman Miller will add country-specific ecommerce sites in four European markets this spring. Sweden, Denmark and Spain already are live, with Finland’s site scheduled to debut on May 28, 2025.
The addition of these countries builds on a European presence for Herman Miller that already includes brick-and-mortar locations in the UK, France, Germany, the Netherlands, Belgium and Luxembourg. The four “new” countries have had online access to the Herman Miller Gaming assortment since 2022.
Each market’s online store uses location detection, and consumers also can access country-specific stores through the locations tab on store.hermanmiller.com. They will be able to shop for Herman Miller’s ergonomic office chairs, including Aeron, Cosm, Mirra 2, Setu and Embody, as well as workspace products such as desks, lighting and accessories.
In November 2023 Herman Miller added 3D product visualization functionality on its U.S. website.
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