The Vitamin Shoppe has been sold to Kingswood Capital Management and Performance Investment Partners in a deal that Bloomberg Law has valued at $193.5 million. The acquisition of the health and supplements retailer, which operates more than 650 stores, is expected to close later in Q2 2025.
In November 2024 Vitamin Shoppe’s parent company Franchise Group filed for Chapter 11 protection, part of an agreement with its primary lenders that would allow the company’s three strongest banners — Vitamin Shoppe, Pet Supplies Plus and Buddy’s Home Furnishings — to remain in operation.
The retailer’s new owners are promising that they will commit resources to its ongoing operations. “We are excited to partner with The Vitamin Shoppe team and help them build upon the success the business has enjoyed over the last 48 years,” said Kingswood Partner Michael Niegsch and PIP Partner Mark Genender in a joint statement. “We plan to make significant investments in the company’s third-party brand relationships, research and development across The Vitamin Shoppe’s owned proprietary brand portfolio, upgrades to the store fleet, and improvements to the omnichannel digital platform to deliver the best possible experience to customers.”
Last month Vitamin Shoppe introduced its “Hometown Stores” concept, putting an in-store spotlight on brands with deep roots in the stores’ geographic areas.
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