Retailers are leveraging a variety of social networks to educate and engage with their target customers. However, some companies struggle to roll out campaigns on a consistent basis because they fail to measure the effectiveness of their initiatives.
To help retailers better measure and predict the success of their social campaigns, Collective Bias has released its Guaranteed Engagement offering, which is designed to help retailers determine how social influencer marketing campaigns will perform before campaign dollars are invested.
Guaranteed Engagement is designed to accurately predict engagement across each social network, content type, product category and demographic. The solution calculates Amplification Rate, a metric that reflects the overall engagement level of content and measures the likelihood it will be shared and viewed by third-party audiences.
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Social Conversation Reporting capabilities help marketers understand the impact of content through social conversations, not just page views. New social reporting capabilities include:
- Brand and retailer mentions, which shows clients how often a brand is mentioned across social, and which retailers are mentioned alongside the brand;
- Sentiment analysis, which monitors how campaigns impact brand sentiment over time; and
- Social theme tracking, which shows consumers’ purchase intent and how they engage with products, promotions, prices and availability.
