Advertisement

Struggling Sports Authority Being Shut Out By Online and Offline Competitors

Reports that Sports Authority is closing a significant portion of its 450 U.S. stores continue to run rampant, further revealing the struggles of the fourth-largest sporting goods retailer in the U.S. However, it’s unclear exactly how many locations will be shuttered or even where the closures will take place.

While Bloomberg initially reported that Sports Authority would file for chapter 11 bankruptcy and close as many as 200 stores, The Denver Post indicated that the number is closer to 140. At least three stores are expected to close in the Denver area, while The Dallas Morning News reports that all 25 of the retailer’s store locations in Texas are set to close.

Sports Authority has not commented on the reported store closings or the potential bankruptcy. With $643 million in debt, the retailer has made efforts to try and avoid bankruptcy, particularly by cutting approximately 100 jobs in January. The majority of these layoffs took place in the company’s Englewood, Colo. headquarters.

Advertisement

The struggles highlight a bigger problem within the sporting goods vertical, that retail stores are facing increasing competition in the apparel and gear space. While Dick’s Sporting Goods continues to lead the category, retailers such as Sports Authority have been primarily affected by Walmart and Amazon, which now sell items once only found in specialty sporting goods stores.

Sports Authority actually partnered with direct-to-consumer competitor Under Armour in September 2015 to enable loyalty program members to earn points via the MapMyFitness app. However, the attempt to tap into consumers’ growing interest in health and fitness hasn’t helped Sports Authority move ahead in the race.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: