Unata has unveiled the latest version of its online circular distribution platform, eCircular 2.0. The platform is designed to maintain all of the branding and character of a retailer’s print circular advertisement through adjustable tile sizes and custom imagery.
All offer types are interactive so that shoppers can see exactly how much they will save as they build their shopping lists from the weekly ad. Types of content that are typically offered in the print circular that are now offered in eCircular 2.0 include complex promotions, product collections and sponsored placements.
Through integration with a retailer’s loyalty program, eCircular 2.0 enables retailers to:
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Personalize for each guest, displaying relevant deals based on their individual purchase history;
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Track the conversion from online views to in-store purchases; and
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Publish on mobile rather than as a PDF that often carries the limitations of a print circular.
“The new eCircular from Unata has provided us a way to preserve the character and design of our print circular, reflect all available promotions and offers, and extend our new one-to-one capabilities within our online weekly ad,” said Klaus Werner, Senior Director of eCommerce at Lowes Foods. “We’re proud to be able to provide our guests with a personalized, engaging and easy way to save more when they shop with us.”
