‘Shop Local’ Strategy Drives Omnichannel Initiatives At Guess

Guess received a Customer Engagement Award for Cross-Channel Strategies from Retial TouchPoints. Guess is working with Radius8 to deliver a Shop Local strategy – an omnichannel approach to bringing more shoppers into the stores. This initiative takes the traditional store locator to the next level by allowing consumers to shop the local inventory in the stores online, noted Edward Park, SVP, Guess. Guess currently is testing the strategy in 10 stores and plans to roll it out to all 450 stores in North America during Q1 2017.