The evolution of in-store technology plays a critical role in the customer experience. For retailers, findings the right solution provider can mean easy-to-manage business transactions and more.
Cutter’s Mill Pet Store, a natural pet supply merchant, partnered with Epicor Software to enhance customers’ in-store experience and expand business operations. With the Epicor Eagle system, Cutter’s Mill can provide employees with access to customer information.
The five-store retail chain is located in New Jersey and Pennsylvania, operating with a mission to provide quality-of-life products and services for pets and owners. Cutter’s Mill hosts special events such as presentations from dog training experts and animal rescue groups, and offers a monthly newsletter to customer subscribers.
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“With our current growth, we needed to look at a point-of-sale system that would assist us as we expand,” said Barry Lyngard, CEO of Cutter’s Mill, in an interview with Retail TouchPoints. “The POS we had before was much smaller, and we had to rely on a smaller team to help us. This often became a lot more difficult than we anticipated with our growth. With Epicor, we have access to the necessary data more readily prior to sales.”
Prior to opening Cutter’s Mill Pet Store, Lyngard owned PAWS, a chain of pet stores in the Delaware Valley which was sold to Petco in 1997. “The key to the success of our business is our customers — we intend to make their experience in our stores as easy and efficient as possible,” explained Lyngard. “We are a company looking to grow and Epicor fits the mold of a software vendor with an innovative, like-minded vision. We anticipate Epicor introducing us to new technologies that we aren’t aware of, technologies to help improve our customers’ experience and the expansion of our business.”
Cutter’s Mill plans to open six more stores in 2014.
