Zippin, a provider of checkout-free technologies for brick-and-mortar retail, has hired veteran retail executive Vivek Malik, formerly Senior Director of Infrastructure and Store IT at 7-Eleven, as its SVP of Store Systems.
Malik brings nearly 20 years of experience working in the technology and retail industries to the Zippin leadership team. In his new role, he will oversee all aspects of technical systems inside customers’ stores, including Zippin’s proprietary blend of cameras and shelf sensors. He also will be responsible for shoppers’ and retailers’ in-store experience.
“The meaning of convenience is changing, and convenience stores are struggling with this transformation,” said Malik in a statement. “I believe Zippin has the right technology and the power to help transform the retail industry, and respond to the ever-increasing demand for checkout-free technologies that has spiked due to the pandemic. I’m looking forward to bringing my perspective on how to optimize store operations while implementing a smooth process for our customers that can result in increased revenue per store.”
Malik and Zippin Founder and CEO Krishna Motukuri previously worked together at Amazon in India in the mid-2000s, when Malik was a development manager.
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“The convenience store sector is a prime target for frictionless retail systems, and being able to leverage Vivek’s insights from his time at 7-Eleven is significant as we continue to expand globally,” said Motukuri in a statement. “I’m thrilled Vivek has decided to join our expanding leadership team as we scale Zippin. He understands our vision. The future of shopping is changing, accelerated by the need to protect essential workers and shoppers during the pandemic.”
