Why It’s Time for Retailers to Measure Brand Intimacy

Mario Natarelli has been in the branding business for 20-plus years. Now, as Managing Partner at MBLM, he’s conducting ongoing research on consumers’ level of intimacy and attachment to the brands they follow and buy from. During this special episode of Retail Remix, Alicia Esposito sits down with Mario to discuss the company’s Brand Intimacy COVID Study and the top lessons and takeaways for retail and consumer brands.