DTC Check-In: ThirdLove’s Heidi Zak Talks Impact Of COVID & Civil Unrest On Business Operations

  • September 21, 2020 at 1:36 PM EDT
  • By Marisa Jentz
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If you mention bra shopping to any woman in your life, you’re likely to be met with a groan or a sigh or two. That’s why ThirdLove was founded: to make the bra shopping process painless.  

Using cutting-edge technology and data, ThirdLove has built a cult-like following because the company doesn’t just make finding the perfect bra super easy; it helps customers feel connected to a larger community of like-minded individuals. But the brand’s fitting technology isn’t the only source of data used to power the business.  

During this episode of Retail Remix, co-founder and CEO Heidi Zak reveals how data is embedded into all facets of the ThirdLove business, and how the team used new insights during the pandemic to inform: 

  • Product development and inventory management; 
  • Marketing and content creation; and 
  • New business endeavors and communities, such as the TL Effect. 

Retail TouchPoints is lucky to have Heidi as a speaker during the Retail Innovation Conference Online Experience, which is taking place Oct. 13-14. All podcast listeners have access to a special offer: 25% off an All-Access Pass! Just register using: pod.ric20.online.

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