We’ve all had to make significant adjustments in our lives because of the COVID-19 outbreak. In addition to personal and professional pivots, we’ve had to change the way we shop. The pandemic has popularized experiences like contactless payment and curbside pickup, leading many to wonder whether these trends will continue even after things return to “normal.”
Astound Commerce is a digital commerce company that has worked with top brands including L’Oréal, Under Armour and Jimmy Choo. To understand how these and other brands must adapt and evolve in light of the pandemic, the company studied consumer sentiment and how habits are shifting during the crisis. During this episode of Retail Remix, host Alicia Esposito sits down with Vanessa Cartwright, Chief Client Success Officer at Astound Commerce, to unpack key findings from the report, as well as:
- The long-term influence and staying power of key COVID-19 trends;
- Critical experience and logistical gaps that brands need to address to drive conversions and loyalty;
- Which categories have the most opportunity to innovate and differentiate in this new climate; and
- How Astound Commerce is expanding its offerings to better serve the retail community.