Marketers across all industries have felt the impact of COVID-19 on their day-to-day business operations. Retail marketers have had it especially hard — not only are they combatting temporary (and in some cases, permanent) store closures, they also have had to respond at lightning speed to new shopper expectations and behaviors. The shift to digital has put a lot of pressure on digital marketers, and there are no signs of it letting up any time soon.
During the episode, host Alicia Esposito and Julio discuss how mobile behaviors have changed in light of COVID-19 and how the pandemic will likely influence:
- Omnichannel customer journeys;
- Marketing strategy and experience orchestration; and
- The parameters for effective messaging and creative.