The Coaching Gap: Why Data Alone Won’t Fix Store Performance
Years ago, I tagged along on store visits with a colleague from headquarters. While I walked the floor…
Executive Viewpoints October 2Years ago, I tagged along on store visits with a colleague from headquarters. While I walked the floor…
Executive Viewpoints October 2Same-day delivery has become the baseline expectation for customers, and in-home delivery is rapidly becoming standard rather than…
Executive Viewpoints September 30It seems like everyone is talking about advertising in ChatGPT. Â Historically, marketers advertised in new media properties, like…
Executive Viewpoints September 28In today’s AI-first world, online consumers are sure to encounter AI-powered experiences as they shop. The opportunity for…
Executive Viewpoints September 24Lower costs and faster design tools are giving small businesses the freedom to test ideas, learn from customers…
Executive Viewpoints September 21Since the beginning of ecommerce, shoppers have performed some fairly consistent mental math when buying online. The larger the item, the…
Executive Viewpoints September 18Most CPG holiday budgets are still built around a single moment: Black Friday. It’s the biggest promotional push…
Executive Viewpoints September 17Weekends are retail’s busiest and most important trading days; it is when footfall peaks with the greatest number…
Executive Viewpoints September 15Following Kroger and Dollar General, Target has just appointed its first Chief AI Officer (CAIO). Two years ago…
Executive Viewpoints September 14