Editor's Perspective

5 Ways To Amplify Your Brand’s Mobile Influence

Smartphones influenced 31% of the $3.39 trillion in total (online and offline) U.S. retail sales in 2016, according to Forrester Research. Not bad for…

Potential Bonobos Acquisition Shows This Isn’t Your Father’s Walmart

Walmart has undertaken quite a shift in its e-Commerce operations over the past year, with the $3.3 billion Jet.com acquisition, bringing aboard new execs and a whole new…

Can A Business Like United Recover From A Customer Service Nightmare?

I wish the airlines had even more competition than they already do, because I think too often, people are forced to choose…

Money Can’t Fix What’s Broken At Sears Holdings

The end is near, and I believe Q2 2017 will finally be the quarter when Sears Holdings files for bankruptcy and calls…

Retailers: If You’re Not On YouTube, Where Are You?

To mimic the words of Zoolander’s Mugatu, video is so hot right now. Well, video has been popular for some time, but videos for…

The Facebook Retail Reinvention

A few years ago retailers were lamenting their decisions to try to use Facebook as a commerce channel. A Business Insider article made the…

ALDO VP Says ‘Omnichannel’ Thinking Must Go Away

As a Millennial, I certainly get very curious whenever I hear about retailers’ latest initiatives to market to my demographic and the…

Why ‘Sleeping With The Enemy’ Might Be A Good Strategic Move

If you’ve attended a retail industry conference during the past several years, I’d be willing to bet something like this has happened…

What Abercrombie & Fitch Could Teach Retailers About Rebranding

I remember my first purchase at Abercrombie & Fitch. I was in sixth grade and needed a new outfit for class pictures. My…

Can Lagging Luxury Brands Stage A Comeback In 2017?

Department stores’ woes have captured the headlines, but unfortunately they’re not the only ones on the sea of troubles. The worldwide luxury…

Building A Brand From The Community Up

We talk a lot about Influencers and Community in retail today, but we’re typically talking about a retail brand trying to develop…

How To Get Innovative About Innovation

For me, the days following the NRF Big Show are always a jumble of impressions: cool technologies, interesting new people I’ve met,…

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