Executive ViewPoints

Why Scaling Delivery Operations Goes Beyond Adding Drivers

Delivery volumes and expectations for rapid delivery have consistently grown for years, but 2020’s drastic increase in ecommerce demand could not have…

The Road from Brand Safety to Corporate Responsibility

Throughout 2020 and into 2021, brands have gotten accustomed to pivoting when the news cycle hangs on unprecedented events. We’ve seen advertisers…

The Secret to Safe, Profitable Pandemic-Era Retail? Look to Video Analytics

The COVID-19 pandemic has definitely made its mark on the retail industry, with more than 8,000 brick-and-mortar stores shutting down in 2020….

Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel

As digital natives, Generation Z has come of age steeped in a constant stream of news, updates, and content across the many…

The Future of Customer Service: How Ticketing Systems, Content and Chat Are Changing the Game

Thoughts of poor customer service probably ring a bell in your own mind, and these opinions are hard to change — but…

What’s Retail’s Next Revolution? Indoor Location Data

Most of us use our phone map apps every day, and we wouldn’t dream of using a paper map to find out…

Trunk Time may be Costing You

Does anyone actually like returns? Ecommerce retailers are looking for ways to minimize the bottom line impact of returns — some even…

How Businesses can Utilize Personalized Videos to Increase ROI

At this point, if you’re not using content personalization to engage your customers, your brand is in the minority. Advertisers in retail…

How Travel Restrictions Will Impact Retail and Consumer Spending This Summer

In America and all around the world, the long, slow climb back to normal is well under way. Some COVID-era restrictions remain,…

All in Good Time: When to Hit ‘Send’ on an Email Campaign

What difference does timing make to the success of a promotional or marketing email campaign? The simple answer is: it can be…

No Retail BI, No Future: Business Intelligence Tools Will Drive the Retail Industry’s Offline Transformation

Prior to the pandemic, brick-and-mortar retailers were already facing fierce competition from online marketplaces. Purchasing online often meant access to a better…