Executive ViewPoints

Getting Retail Website Localization Right the First Time

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key…

Saving Shoppers from the Sea of Sameness

Picture yourself walking into a mattress store. Your hips and back hurt from your sagging mattress. You’re tired, you’re irritable — and…

Yes You Can Compete Against Amazon: Recent Studies Suggest Retail Strategies

When it comes to ecommerce, retailers — especially small retailers — have long felt that attempting to compete with Amazon is a…

Staffing, Sanitizing and Storeside Pickup: Lessons from the 2020 Retail Holiday Season

Another retail holiday season has come and gone — and the 2020 season was unlike anything we’ve ever seen. New research from…

Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

The coming year is primed to be unlike any other for retailers selling “As Seen on TV” (ASONTV) products. According to a…

The Importance of Bringing the In-Store Experience Online

Regardless of the industry, the retail space has weathered its share of difficult times this past decade. On top of that, the…

The Most Important Retail Metrics to Leverage in 2021

The most successful retailers and ecommerce businesses track metrics to make better decisions on inventory, launch dates and cost of products. A…

Bringing Sustainability and Innovation to the Grocery Store Supply Chain

In the grocery industry, as in so many others, sustainability is an increasingly important topic of conversation. As an organization that is…

Sell More, Retain Customers Longer, and Have Fun with Discovery Shopping

You know the feeling when you are in a store and see an amazing, exciting, perfect thing that you instantly know you…

Reimagining Shopping Malls Post-COVID

After a long, grim year shrouded by the coronavirus, brick-and-mortar stores in the U.S. have mostly adapted to the mask-wearing, social-distancing normalcy….

Data Will be Key to Retail Success in 2021

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce…

How Brands can Create Engaging Unboxing Experiences That Take the Place of In-Store Shelf Branding

According to a PMMI study, 95% of consumers state that packaging significantly affects their online purchase. Furthermore, almost half of consumers share…

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Executive ViewPoints

Getting Retail Website Localization Right the First Time

Saving Shoppers from the Sea of Sameness

Yes You Can Compete Against Amazon: Recent Studies Suggest Retail Strategies

Staffing, Sanitizing and Storeside Pickup: Lessons from the 2020 Retail Holiday Season

Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

The Importance of Bringing the In-Store Experience Online

The Most Important Retail Metrics to Leverage in 2021

Bringing Sustainability and Innovation to the Grocery Store Supply Chain

Sell More, Retain Customers Longer, and Have Fun with Discovery Shopping

Reimagining Shopping Malls Post-COVID

Data Will be Key to Retail Success in 2021

How Brands can Create Engaging Unboxing Experiences That Take the Place of In-Store Shelf Branding

Feature Your Byline

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

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Uncovering What’s Next in Retail

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