Executive ViewPoints

The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust

Artificial intelligence is rapidly transforming how retailers set prices, sparking public debate and drawing regulatory attention. The Federal Trade Commission’s recent announcement of an…

Beneath the Bid: Understanding the Full Depth of CPC Bid Strategy to Optimize Retail Media

It’s no secret that mastering retail media search advertising empowers brands to drive highly qualified traffic, optimize ad spend and stay competitive…

Gaining a Holiday Edge with Digital Revolving Credit

The world is certainly embracing digital transactions. Recent statistics show that 2.71 billion people have been shopping online globally as of 2024…

Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

The retail industry holds influence above many others. It’s almost always the first to embrace new waves of innovation, test and deploy…

A How-To Guide for Navigating the Fragmentation of the Retail Media Landscape

The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of…

What Retail C-Suite Executives Should Keep in Mind when Adapting to Apple Intelligence

The introduction of Apple Intelligence aims to set a new standard in AI by integrating powerful generative models with personal context into…

How B2B Companies can Fix Their Broken Ecommerce Platforms in 2025

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures…

You’ll Break Your Checkout – and 4 Other Checkout Myths Debunked

There’s a common myth amongst retailers that checkout is “untouchable,” a fragile system that can be thrown into disarray by even the…

Beyond Discounts: How 4 Top Retailers are Revolutionizing Loyalty Programs

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture…

High Prices are Finally Wearing Down Pet Parents

In consumer goods, the pet category can often be impervious to macroeconomic events that cause consumers to tighten their wallets. This sentiment…

Gas Stations Evolve: AI and EVs Drive Transformation into Mini-Grocery Stores

Gas stations and convenience stores, once the cornerstone of road trips, are undergoing a significant transformation due to the increasing prevalence of…