Executive ViewPoints

The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States…

Urban Efficiency: Strategies for Streamlining Last Mile Delivery Amid Growing Congestion

Recent reports show that traffic delays cost U.S. drivers an average of 51 hours of lost time in 2022, and that number…

How Retail Employees can Feel Safe to Learn Without Risk to Personal Brand

With so many shifts in the market, the pressure is on to upskill your workforce. However, there is a balance between getting…

Future Forward: Zero-Party Data and the Evolution of Retail Advertising

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming…

3 Ecommerce Logistics Trends that are Changing Retail Right Now

The ecommerce industry has experienced rapid growth in recent years, with global sales reaching an estimated $5.8 trillion in 2023, according to…

The Transformative Impact of Smart Carts

Food retailers alone lose more than 2 million shopping carts every year. Whether stolen or blown away by the wind, shopping carts…

Not Just Black Friday: Let’s Talk Effective Cloud Planning for Ecommerce Year-Round

In the ever-evolving landscape of ecommerce, retailers face the ongoing challenge of adapting their cloud infrastructure to meet the demands of unpredictable…

How Conversational Commerce Will Fill the Cookie Void

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target…

Winning Creative in 2024: Human Storytelling, AI Scale

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going…

Planning to Prevent Workplace Violence in Retail

A 2022 U.S. government study found an annual average of 1.3 million nonfatal workplace violence incidents between 2015 and 2019. This is…

Utilizing the External Data Boom for Digital Shelf Optimization

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your…

How to Put Your Best Foot Forward in Retail Media

Retailers that have recently launched their own retail media businesses should learn from what the established leaders already do. The biggest player, with…

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Executive ViewPoints

The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Urban Efficiency: Strategies for Streamlining Last Mile Delivery Amid Growing Congestion

How Retail Employees can Feel Safe to Learn Without Risk to Personal Brand

Future Forward: Zero-Party Data and the Evolution of Retail Advertising

3 Ecommerce Logistics Trends that are Changing Retail Right Now

The Transformative Impact of Smart Carts

Not Just Black Friday: Let’s Talk Effective Cloud Planning for Ecommerce Year-Round

How Conversational Commerce Will Fill the Cookie Void

Winning Creative in 2024: Human Storytelling, AI Scale

Planning to Prevent Workplace Violence in Retail

Utilizing the External Data Boom for Digital Shelf Optimization

How to Put Your Best Foot Forward in Retail Media

Feature Your Byline

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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