Executive ViewPoints

The Big Idea is Broken. Welcome To Weirdvertising.

Is it just me, or is advertising getting weirder? There was a time not long ago when brands and ad agencies would…

How AI is Being Utilized in the Last-Mile Logistics Space

Last-mile logistics is a complex and complicated facet of the business world that requires orchestrating many moving parts, meeting tight deadlines and…

Ecommerce’s AI Playbook: Data, Personalization and Scalability

Once upon a time, finding the perfect product online was like wandering the aisles of a library without a card catalog. But…

The Impact of Tech on Child Safety

There has been a lot of talk and, frankly, worry recently about the impact of technology on the mental health and safety…

Redefining the Post-Checkout Moment to Build Shopper Loyalty

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in…

How to Make your Beauty Routine More Eco-Friendly

As each year passes, climate change is becoming more apparent around the world. And no matter how relatively small they may seem,…

As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help

According to this recent consumer survey from McKinsey, the holiday shopping period will be longer than in previous years — beginning earlier…

4 Key App Marketing Objectives you Can Nail with Video Content

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to…

The Secret Behind Quick-Turn Merch: A Strong Partner

From Barbie to the Super Mario Brothers movie and even the debut of Travis Kelce and Taylor Swift’s electrifying relationship, the last…

The Challenges of Building a Beauty Brand and How to Overcome Them

In the beauty industry, every day brings with it the promise of innovation, creativity and, for many, the allure of starting a…

Are you Customer-Obsessed? Here’s Why you Should Be

When you think of magical customer experiences, one particular brand probably comes to mind: Disney. Exceeding customer expectations rather than merely satisfying…