Editor’s Perspective

Why Your Chatbot Must Speak With Your Brand’s ‘Voice’

When your advertising slogan is “Just the right amount of wrong,” and your commercials feature a combination of kinky S&M imagery with bunnies, puppies…

Is There A ‘Silver Bullet’ To Stop Offensive Products?

Whenever an offensive (or sometimes just plain tasteless) product or ad campaign makes it out into the market, the same question is…

Discover How Managed Services Can Streamline In-Store Technology Deployment

While it may not be as glamorous as launching a new mobile app or introducing virtual reality, having a streamlined process in…

Cashierless Retail: Great In Theory, But Still Shaky In Practice

The Amazon Go convenience store opening in January 2018 shed light on the next new shiny concept in retail — cashierless, checkout-free stores. While Amazon…

The Sad Demise Of Unlimited Returns At L.L.Bean

I’ve always been impressed by the unlimited returns policy at L.L.Bean. I think it’s the faith in humanity that the policy represented that impacted…

The Silence Of The Customer Service Representative

There’s an old saying in advertising about the power of repetition: Tell them you’re going to tell them something; tell them; and…

Music-Themed Pop-Up Showcases Pay-By-Phone Technology

I was recently invited to check out Mastercard’s music-inspired, experiential pop-up shop in New York City — The Mastercard House — which hosted a…

H&M Hoodie Debacle Made Worse By Brand’s Slow Response

H&M came under heavy scrutiny earlier this month for an advertisement image placed on its UK web site, showing a black child wearing…

Listen Up! 3 Retail Podcasts With Something To Say

One of my New Year’s resolutions for 2018 — albeit easy to accomplish — is to listen to more podcasts. Whether they’re…

Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

I’ve been covering the retail industry for a long time. In one of my first jobs out of journalism school, I worked…

Why I Love Self-Service (And Could Learn To Love Chatbots)

It’s ironic that I write about technology because in many ways I am the quintessential late adopter. Friends and family have long…

Digital Signage, Mobile Integration Enhance The Tusk Store Experience

On Nov. 1, I had the opportunity to travel to the Tusk store in New York City to visit the ComQi Pop-Up NYC Digital…

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