Editor’s Perspective

Why ‘Sleeping With The Enemy’ Might Be A Good Strategic Move

If you’ve attended a retail industry conference during the past several years, I’d be willing to bet something like this has happened…

What Abercrombie & Fitch Could Teach Retailers About Rebranding

I remember my first purchase at Abercrombie & Fitch. I was in sixth grade and needed a new outfit for class pictures. My…

Can Lagging Luxury Brands Stage A Comeback In 2017?

Department stores’ woes have captured the headlines, but unfortunately they’re not the only ones on the sea of troubles. The worldwide luxury…

Building A Brand From The Community Up

We talk a lot about Influencers and Community in retail today, but we’re typically talking about a retail brand trying to develop…

How To Get Innovative About Innovation

For me, the days following the NRF Big Show are always a jumble of impressions: cool technologies, interesting new people I’ve met,…

Neiman Marcus Shows Why Retail IPOs Are A Risky Business

Nearly 18 months after filing for an initial public offering (IPO), Neiman Marcus has requested to withdraw the registration. Like many other department stores, Neiman…

My Last Great Customer Experience: 5 Ways REI Is Saving The Store

I just experienced my first backcountry camping trip a few months ago, and REI helped to make it a fun, safe adventure. REI is…

Why Retailers Should Beware The Influencer’s Wrath

I don’t want to brag, but I have a friend who is an “influencer.” She is a powerful force in what I…

Fashion Brands Dior, Rag & Bone Move To VR’s Cutting Edge

This year has introduced retailers to a variety of unique, technology-driven opportunities to engage with consumers. Ever since the Pokémon Go craze, augmented reality…

3 Lessons From Rent The Runway’s New Futuristic Flagship

With its new flagship store location that opened in Manhattan on Dec. 6, fashion rental retailer Rent the Runway is the latest signal that…

Organized Retail Crime Hurts You (Even If You’re Not CVS Or Walgreens)

I’ve been covering the retail industry for a long time now, but just had my first truly intensive lesson on Organized Retail…

5 Ways To Maximize Influencer Marketing Impact

While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth. Birchbox, for example, credits its influencer marketing program for a whopping 258% increase…

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