Executive ViewPoints

From Startup to Enterprise: What CX Looks Like at Different Business Stages

Customers have different expectations for businesses of different sizes, requiring companies to tailor customer experience (CX) strategies to match their current growth…

Answering the $100 Billion Question: How Can Retailers Combat Refund Fraud?

Refund fraud is a significant issue for U.S. retailers, costing billions of dollars annually. In 2023, fraudulent returns accounted for a staggering…

Is the Fear of Fraud Leading to Loss of Sales? AI Can Help.

Fraud has plagued retailers for quite some time, but the issue is now getting its time in the spotlight due to the…

Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact

According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact on the economy by…

The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust

Artificial intelligence is rapidly transforming how retailers set prices, sparking public debate and drawing regulatory attention. The Federal Trade Commission’s recent announcement of an…

Beneath the Bid: Understanding the Full Depth of CPC Bid Strategy to Optimize Retail Media

It’s no secret that mastering retail media search advertising empowers brands to drive highly qualified traffic, optimize ad spend and stay competitive…

Gaining a Holiday Edge with Digital Revolving Credit

The world is certainly embracing digital transactions. Recent statistics show that 2.71 billion people have been shopping online globally as of 2024…

Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

The retail industry holds influence above many others. It’s almost always the first to embrace new waves of innovation, test and deploy…

A How-To Guide for Navigating the Fragmentation of the Retail Media Landscape

The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of…

What Retail C-Suite Executives Should Keep in Mind when Adapting to Apple Intelligence

The introduction of Apple Intelligence aims to set a new standard in AI by integrating powerful generative models with personal context into…

How B2B Companies can Fix Their Broken Ecommerce Platforms in 2025

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures…

You’ll Break Your Checkout – and 4 Other Checkout Myths Debunked

There’s a common myth amongst retailers that checkout is “untouchable,” a fragile system that can be thrown into disarray by even the…

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Executive ViewPoints

From Startup to Enterprise: What CX Looks Like at Different Business Stages

Answering the $100 Billion Question: How Can Retailers Combat Refund Fraud?

Is the Fear of Fraud Leading to Loss of Sales? AI Can Help.

Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact

The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust

Beneath the Bid: Understanding the Full Depth of CPC Bid Strategy to Optimize Retail Media

Gaining a Holiday Edge with Digital Revolving Credit

Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

A How-To Guide for Navigating the Fragmentation of the Retail Media Landscape

What Retail C-Suite Executives Should Keep in Mind when Adapting to Apple Intelligence

How B2B Companies can Fix Their Broken Ecommerce Platforms in 2025

You’ll Break Your Checkout – and 4 Other Checkout Myths Debunked

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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