Executive ViewPoints

It’s Time to Embrace Mobile-First Retail

Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. We all know that crafting a…

How to Create an Ambassador Program for Your DTC Brand

In the dynamic landscape of DTC brands, harnessing the power of influencer marketing can be a game changer. An effective ambassador program…

Marketing Reset: How to Reach Customers Without Third-Party Cookies

The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1% of users and plans…

3 Key Retail Metrics and How Supply Chain Readjustments Can Help

With today’s technology, retailers have seemingly endless access to hundreds of data points, and it can be difficult to discern which metrics…

Media Networks Beyond Retail: How to Activate Your Right to Win

With retail media ad spend projected to reach $140 billion this year, companies outside of retail seeking new revenue streams have an…

AI Remains Transformative Within the Ecommerce Space in 2024

Few things have disrupted the ecommerce industry of late quite as thoroughly as AI. The experts agree, predicting that global AI in…

What a TikTok Ban Could Mean for U.S. Businesses and Sellers

Years of ongoing concerns about national security and data privacy have led Congress to pass a measure that would ban the widely…

How Brands can Drive Sales with Innovative Textiles

As consumers become increasingly proactive and sophisticated when it comes to their health, they are more interested in purchasing wearable technology than…

Why Retailers are Prioritizing Human-Machine Collaboration over Full Warehouse Automation

Integrating advanced technology into retail operations is becoming increasingly crucial as market demands evolve. Consumers now expect next-day delivery, click-and-collect, swift returns…

The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

To compete today, retailers must develop new and innovative ways to engage their customers and generate more loyalty. Fortunately, the shift toward…

Move Past Hype to Focus on Value with AI Implementations in the POS Space

Businesses and organizations across virtually all markets and niches are exploring how artificial intelligence (AI) could benefit their operations. Although the technology…