Executive ViewPoints

The Growing U.S.-China Ecommerce Rivalry will Make 2024 the Year of Commerce Media

Ecommerce continues to climb to new heights in the U.S., where recently released figures for Q4 2023 show that sales reached nearly…

AI and the Art of Non-Linear Customer Experience

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to…

The Global Reach and Sustainable Impact of Green RFID Technology

Businesses today are constantly looking for ways to improve their sustainability and reduce their carbon footprint. After all, studies show that consumers…

Retailers Must Adopt a Technology-First Strategy to Survive

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will…

How Gen AI is Reshaping our Understanding of User Intent

As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how businesses understand user intent….

Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and marketplaces to choose from….

4 Strategies from the Most Visible Retail Brands

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that…

The PR Perils of Inaccurate Sales Tax

It’s rare that sales tax issues make the news, and when they do, it’s generally not great for the seller. Earlier this…

Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

We are past the point of conjecture about whether AI will upend the retail industry; it already has. In a recent study…

Balancing Customer Loyalty in an Age of Growing Business Costs

Since 2020, the global economy has sat on pins and needles as the fallout from COVID-19 rippled through 2021, 2022 and 2023….

Next-Gen Co-Brand Cards are Tailored to You, by You

In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the right moments. I’ll never…

Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

TikTok is where the action is for brands wanting to go viral today. So many brands have found viral success on the…

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Executive ViewPoints

The Growing U.S.-China Ecommerce Rivalry will Make 2024 the Year of Commerce Media

AI and the Art of Non-Linear Customer Experience

The Global Reach and Sustainable Impact of Green RFID Technology

Retailers Must Adopt a Technology-First Strategy to Survive

How Gen AI is Reshaping our Understanding of User Intent

Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

4 Strategies from the Most Visible Retail Brands

The PR Perils of Inaccurate Sales Tax

Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Balancing Customer Loyalty in an Age of Growing Business Costs

Next-Gen Co-Brand Cards are Tailored to You, by You

Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

Feature Your Byline

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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