Executive ViewPoints

Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

People have been saying “Retail is dead” for several years now. The problem is it simply isn’t true. Multinational athletic apparel retailer…

Winning Over Baby Boomers with High-Quality Product Imagery

In today’s ever-evolving ecommerce landscape, the battle for consumer attention and loyalty rages on. Among the many factors that influence shoppers’ decisions,…

4 Ways QR Codes are Transforming the Retail Shopping Experience

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly…

Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half…

The Big Idea is Broken. Welcome To Weirdvertising.

Is it just me, or is advertising getting weirder? There was a time not long ago when brands and ad agencies would…

How AI is Being Utilized in the Last-Mile Logistics Space

Last-mile logistics is a complex and complicated facet of the business world that requires orchestrating many moving parts, meeting tight deadlines and…

Ecommerce’s AI Playbook: Data, Personalization and Scalability

Once upon a time, finding the perfect product online was like wandering the aisles of a library without a card catalog. But…

The Impact of Tech on Child Safety

There has been a lot of talk and, frankly, worry recently about the impact of technology on the mental health and safety…

Redefining the Post-Checkout Moment to Build Shopper Loyalty

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in…

How to Make your Beauty Routine More Eco-Friendly

As each year passes, climate change is becoming more apparent around the world. And no matter how relatively small they may seem,…

As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help

According to this recent consumer survey from McKinsey, the holiday shopping period will be longer than in previous years — beginning earlier…

4 Key App Marketing Objectives you Can Nail with Video Content

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to…

Feature Your Byline

Submit an Executive ViewPoints.

Executive ViewPoints

Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Winning Over Baby Boomers with High-Quality Product Imagery

4 Ways QR Codes are Transforming the Retail Shopping Experience

Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

The Big Idea is Broken. Welcome To Weirdvertising.

How AI is Being Utilized in the Last-Mile Logistics Space

Ecommerce’s AI Playbook: Data, Personalization and Scalability

The Impact of Tech on Child Safety

Redefining the Post-Checkout Moment to Build Shopper Loyalty

How to Make your Beauty Routine More Eco-Friendly

As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help

4 Key App Marketing Objectives you Can Nail with Video Content

Feature Your Byline

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

Shoptalk 2025

SubSummit

Outdoor Retailer Summer & ODI

CommerceNext

FUTR North America

Uncovering What’s Next in Retail

Access The Media Kit

Interests:

Access Our Editorial Calendar