Executive ViewPoints

Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially…

Keep Products Moving: Benefits of a Modern PIM

Ask any retail executive and they’ll say, nothing good happens when products don’t move. All too often, this is caused by…

Modernizing Application Security for Retailers Requires a New Approach

The retail industry has been quick to embrace new technologies for customer engagement – especially during the pandemic, when the shift from…

In the AI Era, Metrics-Based Boosting is Still Key to Ecommerce Success

The ecommerce world is abuzz with talk about exciting ways to improve search results, increase conversion rates and maximize revenue with help…

How to Spot and Stop Socially Engineered Attacks in Retail

Cybercriminals are increasingly employing social engineering tactics to catch people when they’re exercising what psychologist Daniel Kahneman calls “System 1” thinking: A mode…

Four Ways to Turn Transactions into Customer Relationships that Last

As we emerge from the upheaval of the past year, brands face a daunting challenge: forging meaningful connections with customers in a…

Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

The power of social media in ecommerce is palpable. Shares, recommendations and actual transactions on channels like Instagram and TikTok are indispensable…

The Cost of Pricing Perception: It’s Not Cheap! Why Retailers Can’t Afford to Ignore Customer Price Dissatisfaction

As the retail landscape becomes increasingly competitive, ensuring that pricing feels fair and transparent has never been more vital. In an age…

Generative AI in Retail: 4 Predictions for 2025

The retail industry’s rapid adoption of generative AI technologies will continue in 2025. Throughout 2024, many retailers moved gen AI projects from…

Are You Bringing Brick-and-Mortar Friction into Ecommerce?

As ecommerce solidifies its position as a critical revenue growth driver for brands, organizations must reevaluate their operations to take a more…

Reducing Plastic Usage Requires Coordinated, Holistic Efforts

Retailers face a growing list of competing priorities when making decisions on their packaging, and sustainability continues to climb up the ranks….

Sink or Swim: How Digital Transformation will Determine Company Success (or Failure) in 2025

As we move into 2025 and reflect on the learnings of the 2024 holiday season, customer loyalty – and the risks of…

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Executive ViewPoints

Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Keep Products Moving: Benefits of a Modern PIM

Modernizing Application Security for Retailers Requires a New Approach

In the AI Era, Metrics-Based Boosting is Still Key to Ecommerce Success

How to Spot and Stop Socially Engineered Attacks in Retail

Four Ways to Turn Transactions into Customer Relationships that Last

Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

The Cost of Pricing Perception: It’s Not Cheap! Why Retailers Can’t Afford to Ignore Customer Price Dissatisfaction

Generative AI in Retail: 4 Predictions for 2025

Are You Bringing Brick-and-Mortar Friction into Ecommerce?

Reducing Plastic Usage Requires Coordinated, Holistic Efforts

Sink or Swim: How Digital Transformation will Determine Company Success (or Failure) in 2025

Feature Your Byline

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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