2 months ago Ecommerce Marketing Lessons from Q4 2023 Last year was an uncertain one. Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP…
2 months ago How Retailers Can Use AI to Improve Customer Experience and Build Trust In the U.S., ecommerce spending is estimated to reach $1.7 trillion by 2027 – representing over 20% of overall retail sales. Additionally,…
2 months ago Building Connected Commerce in the Age of Loneliness In May 2023, the U.S. Surgeon General declared the country had entered a loneliness epidemic, which could prove an existential threat to…
2 months ago How the Not-Amazons of the World Should Approach Commerce Media All eyes in the retail world are on opportunities in commerce media right now — and rightfully so, given that the already-massive…
2 months ago Decoding the Algorithms of Amazon: Understanding How Consumer Demand Impacts Ecommerce It’s hard to remember, but before the roads were filled with Amazon trucks delivering our packages in two days or less, we…
2 months ago Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity Shopping is one of life’s simple pleasures. It’s a way to treat ourselves, and to indulge in a little luxury. And in…
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3 months ago With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers…
3 months ago The State of Gamification in Retail: How Brands Can Take Advantage When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting…
3 months ago Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on…
3 months ago Future-Proofing Retail Media Networks through Dynamic Creative Optimization Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The ability to monetize your…
3 months ago Digitalization Can Help Mitigate Climate-Related Supply Chain Disruptions For sugar importers, this past summer has been anything but sweet. The cost of sugar has surged by more than 40% globally…
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